Inspiration

Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here.

01 / Developing Personas

Personas have been used by marketers for decades. They are valuable because they help everyone on your software product development team to empathize with the users of your products. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users. In fact, an accurate … Continued

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Product Momentum guest jeremy durham
Jeremy Durham
Paychex
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