Network with the industry’s best-of-the-best

ITX’s Product + Design Conference 2022 will provide you with the tools, tactics, and support you need to build and manage products your users will love. 

Get Your Tickets Today!

Tell me the basics

We’re meeting in Rochester, New York, on June 23 and 24, 2022.

The Hyatt Regency Rochester – Grand Ballroom, 125 E Main St.

Learn From Industry Leaders

Enjoy keynote presentations from four renowned product + design industry experts. We’re also providing free lunches if that appeals to you (we know it does).

Meet the Minds Behind Your Favorite Products

Networking virtually has been tough. Get back to basics and make valuable connections with future colleagues.

Ignite Your Next Project’s Potential

Put your expertise into practice, alongside other leaders in your field, at the conference’s exciting workshops.

Meet Your Keynote Speakers

Hear from, and work with, product development and design experts.

Adam Lawrence

A design educator and author, Adam is a founding Partner at WorkPlayExperience and co-initiator of the Global Service Jams, the world’s biggest co-creative design event. He is co-author of the top-selling books: This is Service Design Doing and This is Service Design Methods. A specialist in facilitation, he loves to help people better collaborate and create more value. 

Cindy Alvarez

Director of UX for PowerPoint and the author of the book, Lean Customer Development: Build Products Your Customers Will Buy. Cindy has held product and research leadership positions at startups until one – Yammer – was acquired by Microsoft in 2012.  She continues to advise startups and mentor companies of all sizes on customer research. 

Holly Hester-Reilly

Founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the science of high-growth product development. Holly also hosts the Product Science Podcast. Formerly a Columbia University research scientist, she has spent the last 15 years leading product initiatives at a variety of startups. Holly now teaches at NYU’s Stern School of Business.

Marc Stickdorn

Co-founder and CEO of More than Metrics, a startup creating software for service design, such as Smaply. Marc developed the approach of Journey Map Ops, a customer-centric management approach for agile organizations using digital  journey maps as a visual management tool.  He is the editor and author of several award-winning books and academic papers on service design.

Master of Ceremonies (and Products)

Mike Belsito

Mike is the Co-Founder of Product Collective – the leading independent community for product management professionals – and Co-Organizer of INDUSTRY: The Product Conference.

Mike’s businesses and products have been featured in national media outlets such as the New York Times, The Atlantic, CNN, NPR, and elsewhere. Mike is also the author of Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.


I had an amazing time speaking at the 2019 conference that ITX hosted – a high-energy event with like-minded product people committed to solving problems and designing really cool software products! The conference was first-rate in every respect.

Nir Eyal,
Author of Hooked: How to build habit-forming products


Two Days Dedicated to Product and Design

Thursday, June 23

Are you a product professional or a design guru? This conference offers workshops for both. After a light breakfast at 8:00am, dive into specialized workshops focused on your field. Relax and network over lunch at 12:00, before heading back for another round of exciting workshops hosted by expert speakers throughout the afternoon.

Workshops day

Product Track

  • 8:00am – Registration & Light Breakfast
  • 8:30am – Workshop: Cindy Alvarez
  • 12:00pm – Lunch
  • 1:00pm– Workshop: Holly Hester-Reilly
  • 4:00pm– Event Closing

Design Track

  • 8:00am – Registration & Light Breakfast
  • 8:30am – Workshop: Adam Lawrence
  • 12:00pm – Lunch
  • 1:00pm – Workshop: Marc Stickdorn
  • 4:00pm – Event Closing

Friday, June 24

Grab a coffee and have a chat in the morning before our first keynote address at 8:45 am. June 24’s event is jam-packed with interesting talks from four leaders in design and product development, bookended by a Q&A plus prize giveaway. We’ll wrap up at 4:00, in time to enjoy Rochester’s world-class International Jazz Festival 2022.

Keynote Presentations day
  • 8:00am – Registration & Light Breakfast
  • 8:30am – Welcome / Opening Remarks
  • 9:00am – Keynote: Marc Stickdorn
  • 10:00am – Break
  • 10:15am – Keynote: Holly Hester-Reilly
  • 11:15am – Break
  • 11:30am – Keynote: Adam Lawrence
  • 12:30pm – Lunch
  • 1:45pm – Keynote: Cindy Alvarez
  • 2:45pm – Break
  • 3:00pm – Panel Discussion: All Guest Speakers
  • 3:45pm – Closing Remarks / Prize Giveaway
  • 4:00pm – Event Closing

Don’t miss out

Join us for…

A one-of-a-kind learning experience bringing together designers and product builders for intimate, hands-on workshops and dynamic keynotes – each designed to encourage networking with industry thought leaders and fellow product people, helping you build and manage amazing products.