Inspiration

Continuous Learning from the Best Minds in Product Leadership

05 / Human Experience in Products

As companies implement more technology and automation into their products and services, it’s all too common for them to forget that customers and users are human beings. We should always be thinking of the human side of technology and software, considering how our users feel, think, and how to best communicate with them, to give … Continued

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Product Momentum guest kate oneill
Kate O’Neill
KO Insights

04 / Creativity in Technology

The best way to solve a problem is to first examine the people who have encountered it instead of looking at the problem itself. Doing so, allows you to get a different point of view. Through creativity, in-depth research of the people using your product, and technology, teams can exponentially improve the way software products … Continued

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Product Momentum guest sebastian errazuriz
Sebastian Errazuriz
ERRAZURIZ STUDIO

03 / Using Gamification to Build User Experiences

Gamification is a means for eliciting specific behaviors from your users by depending on the premise that humans are naturally competitive. Some more than others, but competition is the basis for our economy and drives many of our behaviors whether we admit it or not. In this episode, Sean and Joe discuss gamification as an … Continued

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Product Momentum guest gregg gordon
Gregg Gordon
SSRN

02 / Creating Advocacy & Building Product Loyalty

  Advocacy is the goal for any software product that interacts with humans. Whether you’re building a website, a mobile app, or any digital technology that interfaces with people, the goal is to build product loyalty among users. This is done by moving the client up the loyalty ladder, starting with earning trust, then building … Continued

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Product Momentum guest adam bates
Adam Bates
AMAZON

01 / Developing Personas

Personas have been used by marketers for decades. They are valuable because they help everyone on your software product development team to empathize with the users of your products. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users. In fact, an accurate … Continued

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Product Momentum guest jeremy durham
Jeremy Durham
Paychex
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