ITX Blog

Why Client Advocates Are the New Currency in the Age of Digital Disruption

The sooner business leaders turn their attention from Profit to Advocacy as the primary measure of success, the sooner they will see growth in both. Profit offers a snapshot of success, but Advocacy is predictive of future success. As long you as continue its care and feeding, Advocacy will remain the gift that keeps on giving.

Building a client base of advocates gives you a big leg up on the competition. It means that you’re surfing the wave of digital disruption instead of being dragged along the jagged reef below. It may even mean that you are the disruptor – not only of competitors in your space, but of yourself too. That’s a good thing. And advocates help you do both.

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Could IT Legacy Modernization Have Kept the Lights on in Texas?

IT Legacy Modernization

Consider the recent weather-related tragedies in Texas. Most seem ready to pin the blame on Texas’ near-total isolation from the rest of the U.S. power grid. And they’d be right – but only in part. The Lone Star State’s grid independence actually got its start nearly 100 years ago as a way to avoid federal regulators.

Still, that piece of trivia ignores what many are calling leaders’ longstanding indifference to IT infrastructure problems that, when examined critically, could bear responsibility for the widespread power outages, extensive property damage, and tragic loss of life throughout Texas.

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Celebrating 50 Episodes of ITX’s Product Momentum Podcast

Product Momentum 50th episode celebration

When AJ&Smart CEO Jonathan Courtney roasted us on our own show about our podcast release cadence, we took the good-natured jab to heart.

Now, in welcoming SVPG’s Christian Idiodi as the 50th guest of the Product Momentum Podcast, we not only recognize an important milestone. We celebrate our connection with you – a growing community of seasoned product leaders, industry newcomers, and product specialists committed to improving the lives of others.

Since shaking those first episode jitters with guest Jeremy Durham, Sean and Paul have been an extension of the ITX mission: learning together, growing our knowledge, and delivering technology that solves complex business problems so our clients can move, touch, and inspire the world.

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5 Tips To Boost the UX of Your UX Presentations

The foundation underlying our service as UX Designers is understanding the needs, goals, and frustrations of the users we are designing for.

But we don’t work in a vacuum. So another important aspect of our job is actually presenting our research, the designs we have created, and the outcomes of our proposed solutions.

We have all experienced both the good and the bad of presentations. The bad ones abandon a designer’s commitment for structure, clarity, and the ability to inspire. In their attempts to inform, bad presentations underperform in numerous ways – e.g., overwhelming slides with too much text, using language that doesn’t align with your audience’s knowledge level, or using no slides at all with the presenter scrolling haphazardly through the design, zooming in and out with dizzying speed.

On the other hand, the good presentations embrace the best in UX practices. Through sound format and logical structure they complement the design and deliver a clear, purposeful message that aligns with your audience’s level of understanding. And, like the design they are describing, they inspire!

Are you looking for some presentation tips to improve your next UX presentation? Read on!

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Can Large Enterprises Innovate Effectively?

Pathways to Growth for Mature Organizations and Startups

Of course, large enterprises can innovate, but it is harder for them than for startups. Many do not know where to begin. They look back and recall how, as a startup, they discovered the product-market fit that made them successful. And now, in full growth mode, they attack innovation with the mindset of growth they have today – which does not work.

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