Introducing the ITX Product Momentum Podcast

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AT ITX, our mission is to deliver technology that solves challenging problems so that our clients can move, touch, and inspire the world. Over the last 20 years, we have had the privilege of helping to inspire our team to design and develop software products that help shape the future of the digital landscape.

Why a podcast?

With 26% of people in the United States having listened to a podcast in the last month, according to Edison Research, the meteoric rise in popularity of podcasts is a clear indication that listeners are on a mission to gain knowledge and grow. In order to share our knowledge and experience in developing software products, we would like to introduce the Product Momentum Podcast – a podcast by ITX Corp.

We see this podcast as a way for ITX to share our best practices and thought leadership to help others bring about change in the world, namely by properly utilizing the formula for Product Momentum.

While there is a wealth of information available on our Website and blog about why and how we do what we do, it’s difficult to encompass all of what makes ITX successful in creating full life cycle software products in these formats. Podcasts offer the opportunity to share our knowledge in a conversational way that other platforms can’t accommodate. The long-form format of podcasts allows us to not only further break down topics and best practices that have proved successful for our clients but also to cultivate a deeper relationship with our listeners. By building personal connections with listeners, we hope to develop a relationship of trust through examination, insight, and storytelling.

This podcast will feature guests who are experts and leaders in their industries, who can expand the scope of information we can provide to listeners through our guests’ expertise and insights on the subjects we discuss.

We hope that this podcast will allow listeners to take full advantage of everything Product Momentum has to offer, with the goal of helping listeners deliver inspiring experiences and to effect change.

Why Momentum?

Organizational momentum follows Isaac Newton’s first law of motion, otherwise known as the law of inertia. The Momentum formula encompasses all elements of creating a successful software product, from how to develop, to how to release and implement them. There are all kinds of permutations of friction that slow down product development, stall Momentum, and just plain get in the way of delivering a product. Throughout this series, we will explore and dig deep into each element of how to create Product Momentum on a daily basis. Once things get rolling they’re hard to stop. You can create momentum in business by inspiring the people in your ecosystem, but it is equally important to reduce the sources of friction that stand in the way of your vision.

If you work with digital products long enough, you will see all kinds of permutations of friction slowing down product development, stalling momentum and just plain getting in the way of getting a product shipped. This podcast explores the various aspects of what it takes to build Momentum in software product development. So, if you have any kind of role that plays a part in building a software product, or are just interested in software in general, this is the podcast for you! Topics we will discuss include, but are not limited to:

  • Having a product vision
  • Building an effective roadmap
  • Grooming your product backlog
  • Building user personas that are actually useful
  • Establishing Key Performance Indicators
  • How to listen to your users and implement feedback
  • Motivating your teams and your users
  • Building brand advocates

The hosts of the show have been working in software development all their lives, specifically with an interest in what is actual innovation, and how do we accomplish that within software product development.

Sean Flaherty 

Sean started building software products at 11 years old on his 8-bit Commodore Vic-20 and he’s never stopped. He studied aviation electronics working on F-14 Tomcats in the Navy, molecular genetics at the University of Rochester, and earned an MBA from the Simon School of Business. Most of his experience, however, has come from working in the trenches with his amazing clients and the inspiring software products that ITX builds with them.

He is most fortunate to have the privilege of helping lead the team that is ITX. ITX has built a passionate team of technologists and artists that inspire him every day with the magic that they produce for their clients. ITX is pioneering the way software products are built and creating best practices that have their competition scrambling. They are pushing the limits on what is possible with technology and bringing some of the most inspiring software to life for companies big and small.

Sean runs Product Innovation Workshops for his clients and speaks regularly on the momentum formula. He has written many articles and thought leadership pieces on software product strategy, innovation, and entrepreneurship.

Joe Hoffend

Joe has been working in technology for as long as he can remember. An entrepreneur at heart, Joe co-founded his first startup,, while in High-School. was founded with the intention of providing leading coverage of competitive video gaming (eSports).

Over several years, Joe was integral in building up the site to where it reached over 700,000 unique visitors a month, averaged 10 million page views a month, and had over 1,000,000 registered users. Eventually, was acquired, and Joe began working for ITX, who specializes in delivering large custom software products.

At ITX, Joe has built up the innovation team and offerings, focused on delivering phenomenal user experiences for our clients and their end users, through exercises surrounding user research, persona use, and establishing Key Performance Indicators. The Product Momentum podcast goes into detail on how this is actually approached and accomplished.

Where Can You Listen?

You can find our monthly podcast on our podcast website, as well as on Apple Podcasts, Android, and Google Play. We would love to hear from our listeners, if you have any feedback or ideas for topics or guests, please contact us at [email protected] 


Sean Flaherty (2016, March 28). Momentum.

Edison Research (2018, March 8). The Infinite Dial 2018: Podcast Listening