Why ITX

User Experiences that Inspire

Experiences, not features, are what Move, Touch and Inspire people.

Technology can no longer be separated from brand identity. The experiences your customers have with your technology is often their first impression of your company. At that moment, your technology is your brand, and it is critical that this experience is positive. A good technology team can meet the specifications they are given and consturct a successful experience, but often something is still missing. That’s not the vision the company had for themselves. ITX’s user experience consultants will help you define your vision and deliver it to your audiences in the form of inspiring user experiences.

It is simply not enough to meet a specification anymore. That’s why it’s so important to design useful, engaging and beautiful web sites and applications while imbuing the concepts of Move, Touch and Inspire. Our user experience consultants create experiences that customers want to feel over and over.

The ability to Move, Touch and Inspire is essential to building a valuable brand.

Move: We all know instinctually when something is beautiful; our gut is telling us it’s trustworthy. When your web site is instantly memorable, recognizable, and beautiful, your customers will feel consistently connected to you. That’s brand recognition.

Touch: When you design an experience that adds value to people’s lives through simplicity, clarity and accessibility, users become attached to it. That’s brand loyalty.

Inspire: A truly successful experience is when the people who use your solutions on a regular basis recommend you (or brag about you to their colleagues) and take your technology with them throughout their lives. That’s brand advocacy.

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