Skip to Content

Register for the 2024 ITX Product + Design Conference

Registration is open for the ITX Product + Design Conference happening June 27-28, 2024.

Early bird pricing now available


June 27 and 28, 2024 in Rochester, NY.

Celebrate the power of UX design and product development with a 2-day conference experience, learning from industry thought leaders such as John Maeda, VP of Design and AI at Microsoft, and Michael Sacca, CEO and Co-Founder of Gigantic. After interactive workshops, keynotes, and networking, wrap up the event with a tour around the Memorial Art Gallery and the annual Rochester Jazz Fest.

Miss the 2023 conference or just want a refresh? Take a look back!


John Maeda's Headshot

John Maeda

Currently serving as VP of Design and Artificial Intelligence at Microsoft, John Maeda is a product experience leader across consumer and enterprise domains.

He is the first recipient of White House’s National Design Award for algorithmically-generated visualizations informed by data + AI, a LinkedIn Top 10 US Influencer, and author of five books including How to Speak Machine and the tech bestseller Laws of Simplicity.

Michael Sacca's Headshot

Michael Sacca

Michael Sacca, the CEO and Co-Founder of Gigantic, an online education platform delivering product and marketing programs in a live, small-group cohort format.

Before founding Gigantic, he was GM and Chief Product Officer at Dribbble, where he played a key role in driving 70% year-over-year revenue growth while overseeing product, design, data, and engineering initiatives.

Denise Tilles's Headshot

Denise Tilles

With over a decade of product leadership experience, Denise Tilles supports companies like Bloomberg, Sam’s Club, and Athenahealth by strengthening capabilities around Product Operations, Product Strategy, and Product Operating Models. 

She co-authored the recently published must-read guide for technology leaders Product Operations. Denise has previously led product +UX teams at Cision, Conde Nast, and, and is the CEO & Founder of Grocket. 

Ryan Rumsey's Headshot

Ryan Rumsey

Ryan Rumsey is a writer, speaker, coach, and business owner. He is the CEO of Second Wave Dive, an on-demand strategic consultancy, and the founder of Chief Design Officer School, the premier learning platform for design leaders.  

Prior to entrepreneurship, Ryan built and led teams at Electronic Arts, Nestlé, and USAA. He is the author of two books, Business Thinking for Designers and Play Up Your Impact

John Haggerty's Headshot

John Haggerty

As a seasoned product leader, John Haggerty offers tailored insights derived from a proven track record of driving innovation and strategic growth. His expertise lies in integrating business constraints across multiple domains, deeply understanding user motivations, and guiding product strategy with data-driven insights. 

At Gigantic, John serves as a course instructor, leading interactive sessions and creating assignments and discussions aimed at helping students apply practical skills in product management. 

Prerna Singh's Headshot

Prerna Singh

Prerna Singh is a product professional and product leader with a demonstrated ability to bring teams to their goals. She is experienced in combining strategic insights and human-centered design principles to deliver high client and product value. 

Prerna has contributed her expertise to product teams at Meetup, Quartz, Mashable, and IBM. She also serves as a course instructor at Gigantic. 

More speakers coming soon!

Stay Tuned!


Workshops – Thursday, June 27

“Impact Beyond Craft: Breaking Through with Remixing”

Ryan Rumsey 

In this workshop, you will learn how teams at companies like Apple, Google, and Zillow work together to visualize, gather, and interpret metrics to drive product strategy. By combining design, statistics, and business techniques, this workshop will transform how you think about your work and give you the breakthroughs you’ve been seeking. 

“Harnessing the Power of AI in Product Management”

John Haggerty 

Explore the deep understanding of AI’s multidisciplinary nature, its impact across industries, and the advancements enabling its widespread adoption in this workshop. Through interactive activities, case studies, and group discussions, you will learn how to leverage AI for analyzing customer feedback, predicting and mitigating churn, identifying product development risks, and conducting competitive analysis. 

More Workshop Information Coming Soon 

Keynotes – Friday, June 28

“A SuperPower to Build Great Products Together”

Ryan Rumsey 

In this interactive talk, Ryan will share practical techniques that empower cross-functional teams to make better decisions and products together. Whether translating design or code or business, being clear requires the right combination of compassion, timing, humility, and assertiveness. Learn the right way to present your expertise, ensuring it’s valued, while also experiencing the appreciation for your contributions in return. 

“What is Product Operations and why is everyone so excited about it?”

Denise Tilles 

Product Operations has been a hot topic lately. But what is it, exactly? Denise will show how product operations can be a force multiplier for scaling organizations, based on her own experience as a product leader, and help you answer the question How to know if your product strategy is working, and Visibility to confirm dev resources are supporting company goals?  

More Keynote Information Coming Soon 

Early Bird Ticket Pricing is effective February 27 – April 23. Full ticket pricing begins on April 24

Conference Keynote Ticket.

June 28 Only

EARLY BIRD Individual Ticket Pricing.


Per Person (Regularly $175 each)

EARLY BIRD Group Ticket Pricing (5 or more people).


Per Person (Regularly $87.50 each)


  • A blend of speaker keynotes and other activities revolving around product and design on June 28.
  • Continental breakfast and boxed lunch.
  • Free copy of Denise Tilles’ book Product Operations. 
  • Access the Memorial Art Gallery to explore the grounds and enjoy the exhibits.

Keynote + Workshop Ticket.

June 27 & June 28

EARLY BIRD Individual Ticket Pricing.


Per Person (Regularly $1,495 per each)

EARLY BIRD Group Ticket Pricing (5 or more people).


Per Person (Regularly $750 each)


  • Keynote Ticket Inclusions, plus:
  • Two half-day workshops with thought leaders on June 27 in the Product or Design track (choose one.)


Not A Standard Work Event.

I liked how the event was balanced – it didn’t focus solely on design or product but equally on both. When the presentation was not specific to my needs, I still got value from the information provided.

Conference Attendee

The biggest reason for why I attended the conference is to talk to people, and to meet my colleagues in person. It’s extremely helpful to get to know someone in person!

Conference Attendee

It was great to connect and interact with other product/design minds.

Conference Attendee


5 Reasons To Attend the 2024 Product + Design Conference.

1. Exclusive access to industry experts.

We bring the brightest minds shaping the product and design communities. And this year’s lineup is sure to impress – John Maeda, Michael Sacca, and others will take to the stage and share insights gained from their years of experience.

2. Connecting with fellow professionals.

Here’s your chance to meet 300 like-minded product people. Make new friends – maybe reconnect with lost contacts – from Rochester or `across the country. The best part? Every conference attendee shares your passion to be better. Plenty of opportunities to talk shop and ignite that fire.

3. The best of both worlds.

Today’s software development space brings product and design together like never before. The P + D Conference creates a safe space for us to learn and grow together. Dig into focused skill development on Workshop Day, and use Keynote Day to build strong ties with your peers. A deep dive and a quick dip – it’s the best of both worlds.

4. Leveling up abilities.

Return to your team with sharp, new skills, easily transferrable to your everyday tasks. Learn best practices and ways of working that help you move faster and drive positive outcomes for your teams and clients.

5. Rochester in summer.

Explore the grounds and galleries at the Memorial Art Gallery, site of this year’s conference. Take a relaxing stroll through Highland Park and draw in the bouquet of The Flower City’s most popular venue. Feeling a bit spicey? Grab a garbage plate at the original Nick Tahou’s! Be sure to complete the Rochester experience by catching a show during the Rochester International JazzFest – no better way to cap off this spectacular conference event! 


Memorial Art Gallery

The Memorial Art Gallery, or the “MAG” as it’s called locally, hosts a permanent collection of over 12,000 objects. The collection has been called “the best-balanced collection in the state outside of metropolitan New York City.”

Now it will be host to hundreds of design and product professionals over 2 days – and Keynote tickets include admission to the museum!


Stay tuned on upcoming ITX events!

This field is for validation purposes and should be left unchanged.