Skip to Content
Get clarity on how to become AI-ready. Take the Assessment

Privacy Policy

Last updated August 20, 2026

Information We Collect 

Personal Information We collect Personal Information when you voluntarily provide it, such as when you submit a request through our “Contact Us” form. This may include:

  • Name   
  • Email address  
  • Phone number  
  • Mailing address  
  • Company name and job title  
  • Any other information you choose to provide  

Information Collected Automatically We may also collect information automatically, including Personal Information, using various tracking technologies, such as Cookies, on our Site. The information collected by these technologies may include:

  • IP addresses and domain names  
  • Browser type and version  
  • Device type and operating system  
  • Pages visited, time spent on the Site, and referring URLs  
  • Aggregate usage statistics  

This information is used to improve our Site and analyze usage patterns. We may share this information – Including IP addresses and Cookie/device identifiers – with ad server companies and advertising partners to deliver and measure advertising. Depending on your location, this activity may constitute a “sale” or “sharing” of personal information under applicable law (see “Your Privacy Rights” below for opt-out options).

Cookies and Tracking Technologies We use Cookies and similar technologies to operate our Site. Types of Cookies we may use include:

  • Session Cookies: Expire when you close your browser; used to enhance your experience during a visit.  
  • Preference Cookies: Remember your settings and preferences for return visits.  
  • Analytics Cookies: Collect aggregate information about how visitors use the Site.  

You may disable Cookies through your browser settings; however, some features of the Site may not function properly without them. Where required by applicable law (including for visitors in the EU/EEA), we obtain your opt-in consent before placing non-essential Cookies, including advertising Cookies. We use, or permit third-party advertising partners to use, Cookies and similar technologies to serve advertising. This does not involve your name, email, or other information you directly provide us — only technical identifiers such as IP address or Cookie ID. For EU/EEA/UK visitors, this occurs only with prior opt-in consent. You may opt out of or opt in to cookies by interacting with the cookie banner that appears when you first visit our website or by clicking on the Your Privacy Choices link on our website or via a recognized opt-out signal (e.g., Global Privacy Control), which we honor.

Some internet browsers have “Do Not Track” or “DNT” features which, when turned on, send a signal to a website that the individual visiting the website does not wish to be tracked. Such browser features and industry standards are not uniform, so our Site does not respond to DNT signals, but you can control your cookie preferences in the settings of your internet browser. Please note that if you block or reject cookies on our Site, some functionality of the Site may be limited.

Please contact us for information on third parties to whom we have sold, or may sell, your personal information.  

How We Use Your Information  

We use collected information for the following purposes:  

  • To respond to your inquiries and fulfill your requests  
  • To send marketing communications about our services (where permitted by law or with your consent)  
  • To improve and maintain our Site  
  • To protect against misuse or unauthorized use of our Site  
  • To comply with applicable legal obligations  
  • To exercise or defend legal claims  

How We Share Your Information 

We do not sell, rent, or trade your Personal Information to third parties for their own marketing purposes. We may share your Personal Information with:

  • ITX Team Members and authorized personnel: Who need access to carry out our business operations.  
  • Service providers and business partners: Who assist us in operating our Site or conducting our business, under appropriate confidentiality and data protection obligations.  
  • Legal and regulatory authorities: Where disclosure is required by applicable law, regulation, court order, or governmental authority.  
  • Successors and assigns: In connection with a merger, acquisition, or sale of all or a portion of our assets, subject to standard confidentiality obligations.  

ITX does not collect, use, or sell Personal Information for the purpose of training large language models. 

Data Retention

We retain Personal Information for as long as necessary to fulfill the purposes described in this Policy, including to respond to your inquiries and comply with our legal obligations, resolve disputes, and enforce our agreements. When Personal Information is no longer needed, we securely delete or anonymize it. 

Contact form submissions are generally retained for three years unless a longer retention period is required by law or legitimate business need. 

Security

ITX uses commercially reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. 

If you believe your information has been mishandled, please contact us at [email protected].

Your Privacy Rights

Depending on where you reside, you may have certain rights regarding your personal information. To exercise any of the rights described below, please contact us at [email protected] or 1.800.600.7785.

US State Residents – Depending on your state of residency, you may have certain privacy rights, subject to certain exceptions, as described below. California residents should refer to the Privacy Notice for California Residents below for the California privacy rights.

  • Right to Access: You may have the right to request that we disclose what Personal Information we collect, use, disclose, and sell about you.
  • Right to Correction: You may have the right to request correction of personal Information that we maintain about you if you find that the Personal Information is inaccurate.
  • Right to Deletion: You may have the right to request that we delete Personal Information that we have collected from you.
  • Data Portability: You may have the right to request a copy of your Personal Information in a portable and, to the extent technically feasible, readily usable format.
  • Right to Withdraw Consent: You may have the right to withdraw consent to the processing of your Personal Information.
  • Right to Opt-Out: You May have the right to opt-out of certain uses of your Personal Information such as for (i) targeted advertising, (ii) “sale” or “sharing” for cross-context behavioral advertising, or (iii) profiling or automated decision-making activities that result in a legal or similarly significant effect on you. We do not engage in (iii), but you can opt-out of uses (i) and (ii) by adjusting your cookies settings to reject analytics and advertising cookies, noting that these adjustments may be specific to the ITX site on which you make them. Additionally, if you visit our Site with the Global Privacy Control (GPC) opt-out preference signal enabled, if required by law, that signal will be treated as a request to opt-out of “sale,” “sharing,” or targeted advertising. Please note your request may apply only to the browser or device from which you submit the request.
  • Right to a List of Third Parties: You may have the right to obtain a list of third parties to which we have disclosed Personal Information.
  • Right to Appeal: In some circumstances, we may deny your request to exercise one of your privacy rights described in this Privacy Policy (e.g., if we cannot verify your identity). In such a case, we will communicate this in writing and explain the reasons for the denial. You may appeal our decision by responding to our denial email or submitting a request to [email protected]. We will notify you of our decision regarding your appeal in writing via an email from [email protected] within 45 days of receipt. If we deny your appeal, you may have the right to contact your state Attorney General to file a complaint.

Communications Opt-Out

  • Email: If you provided your email address and do not wish to receive marketing emails from ITX, notify us at [email protected] or click the unsubscribe link in any marketing email.
  • Mail: If you provided your mailing address but do not wish to receive postal mailings, notify us at [email protected].
  • Telephone: If you provided your telephone number but do not wish to receive telephone calls from ITX, notify us at [email protected].

Children’s Privacy

Our Site is not directed to individuals under the age of 18, and we do not knowingly collect Personal Information from children. If we become aware that we have inadvertently collected Personal Information from a child under 18, we will take prompt steps to delete it. If you believe we have collected information from a child, please contact us at [email protected].

Third-Party Links

Our Site may contain links to third-party websites. This Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

ITX may update this Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our Site after changes are posted constitutes your acceptance of the updated policy.

Privacy Notice For California Residents

This Privacy Notice for California Residents supplements the information contained in this Policy, and it applies only to California Residents (“you,” “your,” or “consumer”). This section provides additional disclosures for residents of California, as required by the California Consumer Privacy Act, as amended (the “CCPA”). Please note that certain Personal Information or activities may not be reflected in this section because they are exempt from the CCPA.

CCPA Categories of Personal Information We Collect, How, and Why We Collect Them

We collect the following categories of Personal Information about California consumers. This information may be, or may have been, collected directly from you or automatically when you use our Site.

  • Identifiers, including real name, postal address, unique personal identifier, online identifier, IP address, email address, phone number, company name, job title, domain name, Cookie identifier, device identifier, or other similar identifiers.
  • Personal Information described in Cal. Civ. Code § 1798.80(e), including name, address, telephone number, and any other information you choose to provide through our “Contact Us” form.
  • Internet or other electronic network activity information, including browsing history, information about a consumer’s interaction with our Sites, browser type and version, device type, operating system, pages visited, time spent on the Sites, referring URLs, Cookie identifiers, device identifiers, aggregate usage statistics, and information used to deliver and measure advertising.
  • Professional or employment-related information, including business contact information such as company name and job title.

We use the Personal Information we collect for the purposes described in the How We Use Your Information section above.

For information on how long we retain each category of personal information listed above, please refer to the retention criteria described in the Data Retention section above, which apply to all categories of personal information we collect.

CCPA Categories of Personal Information Disclosed

We disclose all the above categories of Personal Information to service provers or to other third parties as described in the How We Share Your Information section above.

CCPA Categories of Personal Information Sold or Shared

We may “sell” or “share” limited Personal Information (e.g., IP address, Cookie/device identifiers) with ad server companies for advertising purposes, which may constitute “selling” or “sharing” under the CCPA definitions of those terms. You may opt out of this “selling” or “sharing” at any time — see “California Privacy Rights” below.

California Privacy Rights

If you are a California resident, you have the following rights:

  • Right to know: Request disclosure of the categories and specific pieces of Personal Information we have collected about you, the sources, purposes, and categories of third parties with whom we share it.
  • Right to delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to correct: Request correction of inaccurate personal information.
  • Right to opt out of sale or sharing: We may “sell” or “share” limited Personal Information (e.g., IP address, Cookie identifiers) with advertising partners, which you may opt out of by clicking on our Your Privacy Choices link at the bottom of our website, emailing [email protected], or via a recognized opt-out preference signal (e.g., Global Privacy Control), which we honor automatically.
  • Right to limit sensitive information use: We do not use sensitive Personal Information beyond what is necessary to provide our services.
  • Right to non-discrimination: We will not discriminate against you for exercising any of your California Privacy Law rights.

Additionally, we do not use automated decision-making technology (ADMT) to make significant decisions about you. However, to the extent your Personal Information is ever used in that way, you may have the right to opt out of our use of ADMT for a significant decision concerning you, the right to receive a pre-use notice, and the right to access information about how the ADMT was used with respect to you, including the output of the ADMT and how it was used to make the decision.

We will respond to verified requests within 45 days, with an option to extend by an additional 45 days with notice. You may designate an authorized agent to submit requests on your behalf.

To exercise any of the above California privacy rights please contact us as described in the Your Privacy Rights section above.

Privacy Notice for EEA and UK Residents

This section applies to individuals located in the EEA or the UK whose personal data is processed by ITX. It supplements the information provided in this Policy and provides additional disclosures required under the EU GDPR/UK GDPR (collectively, “EU/UK GDPR”).

Data Controller and Contact information

The data controller is ITX Corp., 1 S. Clinton Ave., Suite 900, Rochester, NY 14604, USA. For data protection inquiries, please contact us at [email protected].

Legal Bases for Processing

We process your Personal Information on the following legal bases: (a) Legitimate interests: Improving our Site, operating our business, and direct marketing to existing contacts where permitted; (b) Contract performance: Processing necessary to respond to your inquiry or perform services you request from us; (c) Legal obligation: Processing required to comply with applicable laws. (d) Consent: Processing for non-essential Cookies and, where required, marketing communications. You may withdraw consent at any time by contacting us at [email protected] without affecting the lawfulness of processing prior to withdrawal. The provision of your Personal Information is a contractual requirement necessary to use our Site; if you do not provide the required Personal Information, we may be unable to provide the Site to you.

International Transfers

ITX is based in the United States. If you are located outside the United States, your Personal Information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. For transfers of personal data from the EU/EEA or UK to the United States, we rely on appropriate safeguards as required by applicable law, which may include Standard Contractual Clauses approved by the European Commission or other recognized transfer mechanisms. For more information, please contact us at [email protected].

Retention

We retain your Personal Information in accordance with the criteria described in the Data Retention section above. We will securely delete or anonymize your Personal Information when it is no longer necessary for the purposes for which it was collected.

Your Rights

Under the EU/UK GDPR, you have the following rights:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of inaccurate or incomplete data.
  • Right to erasure: Request deletion of your personal data (“right to be forgotten”), subject to certain legal exceptions.
  • Right to restriction: Request that we limit how we use your data in certain circumstances.
  • Right to data portability: Receive your personal data in a structured, machine-readable format.
  • Right to object: Object to processing based on legitimate interests or for direct marketing purposes.
  • Right to withdraw consent: Where processing is based on consent, withdraw it at any time.
  • Rights in automated decision-making: To not be subject to decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects.
    • To exercise any of the above rights, contact us at [email protected]. We will respond within one month of receipt, which may be extended where necessary.
  • Right to Lodge a Complaint: Under the EU/UK GDPR, you also have the right to lodge a complaint with your local data protection supervisory authority. For EEA residents, this is the supervisory authority in the EU Member State of your habitual residence, place of work, or place of an alleged infringement. For UK residents, the supervisory authority is the Information Commissioner’s Office (ICO).

Automated Decision-Making: ITX does not currently make decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects concerning you. If this changes, we will inform you of the logic involved, the significance, and the envisaged consequences of such processing.

Contact

For questions, requests, or concerns about this Policy or ITX’s handling of your information, please contact us: 

  • Email: [email protected]
  • Phone: 1.800.600.7785  
  • Mail: 1 S. Clinton Ave., Suite 900, Rochester, NY 14604    

Frequently Asked Questions 

Q: Does ITX sell personal information?  
A: No. ITX does not sell or share the Personal Information you provide us (e.g., name, email, phone) as that term is typically used. However, we may share limited Personal Information, such as IP address or Cookie identifiers, with advertising partners, which may be considered the “sale” or “sharing” of your personal information under certain U.S. privacy laws. For information about how you can opt out, see “Your Privacy Rights.”

Q: How can an individual submit a privacy request?
A: An individual may submit a privacy request by emailing [email protected] or calling 1.800.600.7785.

Q: How long does ITX retain contact form submissions?  
A: Contact form submissions are generally retained for three years unless a longer retention period is required by law or legitimate business need. 

Q: Does ITX use third-party advertising Cookies?  
A: Yes, for delivering and measuring ads. This involves technical identifiers only, not the personal information you provide us directly. EU/EEA/UK visitors, as well as visitors in other jurisdictions, must opt in. For some U.S. states, we offer an opt out — see “Cookies and Tracking Technologies” and “Your Privacy Rights.” 

Q: Who should ITX Team Members contact if they receive a privacy request or concern?  
A: ITX Team Members should promptly route the request or concern to Legal or [email protected].