Data Science

ITX’s Data Science services team will unleash the predictive capabilities of artificial intelligence and machine learning to help validate business decisions. We will help you navigate complex business problems you once considered insurmountable. When we do, you will soon discover the competitive edge that comes with the ITX Data Science solution. Solve challenging business problems with greater accuracy and speed. Automate resource-intensive processes that were once only manual. Monitor, measure, and continuously improve the user experience.

Our data scientists will partner with your teams to create actionable knowledge out of your untapped data assets. When we apply artificial intelligence and machine learning algorithms to under-utilized information, you will learn even more about your users’ experience with your product. And you will be able to accurately measure the business impact of our work together.

Use Social Science Research to Impact Online Behaviors

There are three key influencing factors that will get people to change their behaviors over the long run. Understanding what drives decision making for individual users is a critical step in understanding how to change minds and modify behaviors with technology. Let’s dive in.

Converting prospects to participants

Lead generation supported by product marketing converted visitors to paying clients, all tracked through data science.

46 / Whether Building Software or Snowboards

December 30, 2020

One concern we product builders often cite with our C-suite sponsors is their disdain for discovery. “We know what users want,” is a frequent refrain when we recommend investment in user research. Sometimes, even we fall victim to that flawed “we got this” mentality. When we do, we limit our own market exploration by rejecting the notion that there’s always more to be learned.