Converting prospects to participants
Lead generation supported by product marketing converted visitors to paying clients, all tracked through data science.

ITX’s Data Science services team will unleash the predictive capabilities of artificial intelligence and machine learning to help validate business decisions. We will help you navigate complex business problems you once considered insurmountable. When we do, you will soon discover the competitive edge that comes with the ITX Data Science solution. Solve challenging business problems with greater accuracy and speed. Automate resource-intensive processes that were once only manual. Monitor, measure, and continuously improve the user experience.
Our data scientists will partner with your teams to create actionable knowledge out of your untapped data assets. When we apply artificial intelligence and machine learning algorithms to under-utilized information, you will learn even more about your users’ experience with your product. And you will be able to accurately measure the business impact of our work together.
December 30, 2020
One concern we product builders often cite with our C-suite sponsors is their disdain for discovery. “We know what users want,” is a frequent refrain when we recommend investment in user research. Sometimes, even we fall victim to that flawed “we got this” mentality. When we do, we limit our own market exploration by rejecting the notion that there’s always more to be learned.
Engineer a solid foundation for your product to drive efficiency and security.
Drive adoption, retention, and growth with marketing that delivers results.