Data Science

ITX’s Data Science services team will unleash the predictive capabilities of artificial intelligence and machine learning to help validate business decisions. We will help you navigate complex business problems you once considered insurmountable. When we do, you will soon discover the competitive edge that comes with the ITX Data Science solution. Solve challenging business problems with greater accuracy and speed. Automate resource-intensive processes that were once only manual. Monitor, measure, and continuously improve the user experience.

Our data scientists will partner with your teams to create actionable knowledge out of your untapped data assets. When we apply artificial intelligence and machine learning algorithms to under-utilized information, you will learn even more about your users’ experience with your product. And you will be able to accurately measure the business impact of our work together.

Use Social Science Research to Impact Online Behaviors

There are three key influencing factors that will get people to change their behaviors over the long run. Understanding what drives decision making for individual users is a critical step in understanding how to change minds and modify behaviors with technology. Let’s dive in.

Reducing costs and improving performance

Modernizing legacy systems with data science and applied machine learning.

39 / Behavioral Science and Product Design

October 26, 2020

As product builders, we use data science and behavioral science to help us design software solutions that line up with our users’ initial intent. Data science helps us understand who’s likely to take some action. Behavioral science looks at the factors that drive us to take action in the first place. With so many inputs influencing our decision-making process, it’s hard to know where to start.