Software Product Strategy

Software Product Strategy

At ITX, we believe that every product development process, and successful Software Product Strategy, begins with your Vision for the product. Simultaneously aspirational and inspirational, your Vision communicates the intent behind your product and serves as the guiding force for the strategies that support it.

As your “eyes and ears” both internally and across the competitive landscape, ITX strategists develop key user personas to sharpen our focus. We see the world through the user’s lens to guide strategic roadmap development. By prioritizing key feature and system requirements throughout the product lifecycle, we invest in the things that matter most. We don’t work in a vacuum. We collect and analyze stakeholder feedback to inform our next steps. And we monitor key performance indicators to celebrate our momentum and alert the client when pivots are required.

Immediate growth in sales and market share

This e-commerce project, built on a solid strategic foundation, immediately delivered results.

It was the best of jobs; it was the worst of jobs. (apologies to Mr. Dickens) While everyone else has carved out their own place in the organization, the product manager is the person nobody works for. And who, it often seems, works for everybody else. But their role also puts them at the center of the action, wielding influence that drives product success.

Product Momentum guest Rich Mironov

Rich Mironov


Watch us work.

ITX’s Innovation Workshops are a powerful tool used to marry your user goals with your business goals, driving for alignment from all key stakeholders. Elevate your expectations of what’s possible: let’s work together and reach your goals.

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