Software Product Strategy

Software Product Strategy

At ITX, we believe that every product development process, and successful Software Product Strategy, begins with your Vision for the product. Simultaneously aspirational and inspirational, your Vision communicates the intent behind your product and serves as the guiding force for the strategies that support it.

As your “eyes and ears” both internally and across the competitive landscape, ITX strategists develop key user personas to sharpen our focus. We see the world through the user’s lens to guide strategic roadmap development. By prioritizing key feature and system requirements throughout the product lifecycle, we invest in the things that matter most. We don’t work in a vacuum. We collect and analyze stakeholder feedback to inform our next steps. And we monitor key performance indicators to celebrate our momentum and alert the client when pivots are required.

Immediate growth in sales and market share

This e-commerce project, built on a solid strategic foundation, immediately delivered results.

One concern we product builders often cite with our C-suite sponsors is their disdain for discovery. “We know what users want,” is a frequent refrain when we recommend investment in user research. Sometimes, even we fall victim to that flawed “we got this” mentality. When we do, we limit our own market exploration by rejecting the notion that there’s always more to be learned.

Lesley Betts


Watch us work.

ITX’s Innovation Workshops are a powerful tool used to marry your user goals with your business goals, driving for alignment from all key stakeholders. Elevate your expectations of what’s possible: let’s work together and reach your goals.

User Experience Design

Delight your users with elegantly designed digital experiences.

Learn More

Data Science

Beat the competition: act decisively and seize opportunities with insights derived from data.

Learn More

Product Marketing

Drive adoption, retention, and growth with marketing that delivers results.

Learn More