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Software Product Strategy


At ITX, we believe that every product development process, and successful Software Product Strategy, begins with your Vision for the product.

  • Product Vision Strategy
  • Product Persona Development
  • Competitive Product Analysis
  • Business & Technical Requirements Analysis
  • User Story Development

Simultaneously aspirational and inspirational, your Vision communicates the intent behind your product and serves as the guiding force for the strategies that support it.

As your “eyes and ears” both internally and across the competitive landscape, ITX strategists develop key user personas to sharpen our focus. We see the world through the user’s lens to guide strategic roadmap development. By prioritizing key feature and system requirements throughout the product lifecycle, we invest in the things that matter most. We don’t work in a vacuum. We collect and analyze stakeholder feedback to inform our next steps. And we monitor key performance indicators to celebrate our momentum and alert the client when pivots are required.


The Difference Between Product Inception and Growth

Product builders chasing the elusive product-market fit move through two key stages in pursuit of long-term product success. The work they do on the path to product-market fit is a lot different than it is after they’ve achieved it. And the difference in the approaches they take to this work is critical.


Immediate growth in sales and market share

This e-commerce project, built on a solid strategic foundation, immediately delivered results.


28 / Savvy PMs Engage All Their Audiences

  It was the best of jobs; it was the worst of jobs. (apologies to Mr. Dickens) While everyone else has carved out their own place in the organization, the product manager is the person nobody works for. And who, it often seems, works for everybody else. But their role also puts them at the …
Rich Mironov
Product Coach, Writer, Speaker

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