Inspiration

Building Know-How from the ITX Team Blog

Why Adopting a Diverse and Inclusive Mindset Matters in Your Product Development Process

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Whether you’re building products for hundreds, thousands, or millions of individuals, design that provides as many points of access as you have users is no longer a nice-to-have. For reasons based not only in social responsibility but in sound business management, inclusive design is a must. And embedding it into our everyday ways of working begins with the designers and design teams whose duty it is to carry the banner forward.

Over the past few years, the UX design team at ITX started thinking about adopting a more inclusive lens in our work and soon came to realize why it was so important to us as designers, but also as human beings.

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How We Championed a Product Inclusion Mindset

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If the mission of User Experience is to design experiences that improve the lives of others, how can we allow the process we use to conceive these experiences, and ultimately the product or service themselves, to exclude whole segments of people? That is precisely what happens when we allow irresponsible design practices to deliver harm through the experiences we’ve helped create.

To begin to address these flaws, designers need education around inclusion, awareness of what inclusive design looks like, and a pathway to action that embeds inclusive practices into the design and development process.

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Illustration showing inclusion in digital products

Why Client Advocates Are the New Currency in the Age of Digital Disruption

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The sooner business leaders turn their attention from Profit to Advocacy as the primary measure of success, the sooner they will see growth in both. Profit offers a snapshot of success, but Advocacy is predictive of future success. As long you as continue its care and feeding, Advocacy will remain the gift that keeps on giving.

Building a client base of advocates gives you a big leg up on the competition. It means that you’re surfing the wave of digital disruption instead of being dragged along the jagged reef below. It may even mean that you are the disruptor – not only of competitors in your space, but of yourself too. That’s a good thing. And advocates help you do both.

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Illustration of diverse group of people with different opinion icons above their head as currency

Could IT Legacy Modernization Have Kept the Lights on in Texas?

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Consider the recent weather-related tragedies in Texas. Most seem ready to pin the blame on Texas’ near-total isolation from the rest of the U.S. power grid. And they’d be right – but only in part. The Lone Star State’s grid independence actually got its start nearly 100 years ago as a way to avoid federal regulators.

Still, that piece of trivia ignores what many are calling leaders’ longstanding indifference to IT infrastructure problems that, when examined critically, could bear responsibility for the widespread power outages, extensive property damage, and tragic loss of life throughout Texas.

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IT Computer aligned with Texas and a heartbeat

Can Large Enterprises Innovate Effectively?

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Pathways to Growth for Mature Organizations and Startups

Of course, large enterprises can innovate, but it is harder for them than for startups. Many do not know where to begin. They look back and recall how, as a startup, they discovered the product-market fit that made them successful. And now, in full growth mode, they attack innovation with the mindset of growth they have today – which does not work.

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Idea lightbulb taking off like a rocket and not
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