Inspiration

Building Know-How from the ITX Team Blog

Key Takeaways from the 2021 Design + Diversity Conference

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Embedding inclusive design and user accessibility into our everyday ways of working starts with us designers. At ITX, we walk the talk and take our commitments seriously. So when we learned about the 2021 Design + Diversity Conference, we made a point to show up – in force.

The 3-day, virtual event featured a diverse set of speakers and attendees. Conference keynotes addressed the following topics, each fundamental to the growth and acceptance of inclusive design…

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Why Adopting a Diverse and Inclusive Mindset Matters in Your Product Development Process

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Whether you’re building products for hundreds, thousands, or millions of individuals, design that provides as many points of access as you have users is no longer a nice-to-have. For reasons based not only in social responsibility but in sound business management, inclusive design is a must. And embedding it into our everyday ways of working begins with the designers and design teams whose duty it is to carry the banner forward.

Over the past few years, the UX design team at ITX started thinking about adopting a more inclusive lens in our work and soon came to realize why it was so important to us as designers, but also as human beings.

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How We Championed a Product Inclusion Mindset

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If the mission of User Experience is to design experiences that improve the lives of others, how can we allow the process we use to conceive these experiences, and ultimately the product or service themselves, to exclude whole segments of people? That is precisely what happens when we allow irresponsible design practices to deliver harm through the experiences we’ve helped create.

To begin to address these flaws, designers need education around inclusion, awareness of what inclusive design looks like, and a pathway to action that embeds inclusive practices into the design and development process.

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Why Client Advocates Are the New Currency in the Age of Digital Disruption

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The sooner business leaders turn their attention from Profit to Advocacy as the primary measure of success, the sooner they will see growth in both. Profit offers a snapshot of success, but Advocacy is predictive of future success. As long you as continue its care and feeding, Advocacy will remain the gift that keeps on giving.

Building a client base of advocates gives you a big leg up on the competition. It means that you’re surfing the wave of digital disruption instead of being dragged along the jagged reef below. It may even mean that you are the disruptor – not only of competitors in your space, but of yourself too. That’s a good thing. And advocates help you do both.

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