How To Convert Client Needs To Establish Clear Product Vision
In this second post in our series, Leading Product Innovation, we look at how ITX innovation leads help clients establish a clear Vision for their software product. In the series’ opening blog, we talked about how Discovery activities guide the product team to answer Why? What? For whom? Here, we explore their role in building stakeholder alignment around the product Vision and articulating that Vision in a way that rallies the team to confidently commit to its fulfillment.
Managing risk. It’s the unavoidable reality of software product leadership. Sometimes that risk comes from not knowing what to do first, or next. Other times it’s the risk of not staying current with technology. Ultimately, product leaders face the risk that any one of these will damage their company’s brand or bottom line.
ITX innovation leads help clients manage that risk – first by guiding the product team through Foundation Stage discovery activities, later transitioning into the Planning Stage of the product development process with a clear product vision.