Luke Stiles, an expert on launching startups, building new products and transforming existing businesses since the early days of the web, is one of the featured workshop leaders at our 2025 Product + Design Conference. Luke’s experience with growth and product development combined with his focus on Generative AI will teach product managers how to deliver greater product impact with less friction.
Matt LeMay, a product leader, consultant, and author with well over a decade of experience, is one of the featured speakers at our 2025 Product + Design Conference. Matt’s experience with acquisitions by Google and Intuit, strategic advising to Spotify, and building out product teams for early-stage startups will help participants set team goals that matter and tie day-to-day work back to the impact-level metrics that the business cares about the most.
Ioana Teleanu, an experienced design leader and instructor specializing in AI-powered products, is one of the featured speakers in our 2025 Product + Design Conference lineup. Ioana’s experience as the former Lead Product Designer for Miro and creator and instructor of one of the most successful courses on Interaction Design Foundation will inform and captivate our audience in an environment increasingly informed by AI.
Step 2: Best Practices for Tech, Legal & Financial Review
By Peter Sullivan
This blog is the second in a series that explores ITX’s approach to integrating AI tools into our product development workflows; here, we look at our internal Tools Committee and its policy-driven process for proposing, reviewing, and selecting the right tool for the job.
Introduction
ITX is a globally distributed organization with team members and clients across the United States and around the world. Increasingly complex client demands often require ITX Delivery Teams to match each new challenge with an even more sophisticated set of tools. At the same time, though, we need to protect against adding new tools unnecessarily. This may be especially true when it comes to artificial intelligence.
Step 1: Assess competing stakeholder needs to identify the right tool for the job
By Peter Sullivan
This blog is the first in a series that explores ITX’s approach to AI tools integration – our proven method for vetting, selecting, and deploying artificial intelligence into our workflows.
Software product development companies face unrelenting pressure to stay ahead of tech’s accelerating pace. This is not a new phenomenon, of course. But when paired with an already volatile market environment and its ever-lower barriers to entry, just keeping pace becomes more than many companies can manage. Add artificial intelligence into the mix, and the strain can push them to the breaking point.
In the “earlier” days of AI (let’s face it: AI is still just a baby), every new tool felt like ‘a hammer in search of a nail.’ It felt like there was no job AI couldn’t do. These days, though, the calculus is changing. Tech companies that have been around for a while have figured out that specific stakeholders need specific tools with specific applications. And it takes a skilled craftsperson to choose the right tool for the right situation.
A Risk Management Approach to Responsible AI Adoption
Artificial Intelligence is here to stay. But that doesn’t mean we should throw up our hands and let AI run roughshod over otherwise sound product development operations, right? The stakes are too high, and much of the technology’s potential (for good and for ill) remains unknown.
Since our founding nearly 3 decades ago, ITX has been committed to helping clients manage risk. In that time, we’ve learned that diving headlong into any new technology – let alone one as potentially disruptive as AI – without careful exploration invites all sorts of risks: financial, reputational, ethical, and legal.
We documented our approach to AI integration in a position paper, ITX’s Perspective on AI and Our Approach to Adoption. It reflects a clear statement of our current thinking – as AI evolves, so too will our assessment – complete with practical governance framework and set of rules that guide our behavior. This blog describes that framework and explains what AI governance means inside ITX.
Reflecting on 150 Episodes of Lessons and Learnings
When you care as much about the industry that you serve as the dedicated podcast team at ITX Corp. does, it shows up in what you produce. These days, we call it marketing.
But when we started Product Momentum in 2018, we called it an experiment. We wanted to see if we could play even a small role in supporting our product community by freely sharing access to the knowledge that is locked up in the brains of many thought leaders.
Now we see it as our mission to entertain, educate, and celebrate the writers, speakers, movers, and makers who fuel a passion for innovation to our growing audience of product managers, UX designers, engineers, and business leaders.
We have been so lucky! Personally, I have been so privileged to record episodes with some of the most inspiring thought leaders in the software product industry. Along this journey, I’ve learned invaluable lessons – lessons that have shaped me deeply as both a leader and a person. As I look back, I feel vulnerable, humbled, and incredibly grateful for the opportunities the product community and my team here ITX have given me.
As writers and content builders, we enjoy the creative process. So much so, that we often fall into the “if some is good, more is better” trap. As we know, this is rarely true. Finding the right balance between content length, simplicity, and clarity is essential in satisfying your audience. Our task is to place limits on the creative process and embrace a “Less Is More” mindset.
Is there such a thing as the right amount of Content? Of simplicity? Of clarity? As with all writing concerns, the right answer requires more than a prescriptive, one-and-done response. So much is audience dependent. Human nature is amazingly complex and sometimes confusing; it requires us as creators to explore each creation subjectively, mindful of each audience’s expectations.
The ITX Product + Design Conference returned on June 27-28. Held at Rochester’s Memorial Art Gallery, attendees enjoyed hands-on workshops, in-depth keynotes, live podcast recordings, and casual fireside chats from our largest-ever speaker lineup.
