Inspiration

Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here.

70 / Making Innovation Predictable

What if there were a way to know that your product was going to win in the marketplace – and to know it even before you begin development? In this episode of the Product Momentum Podcast, Tony Ulwick – CEO of Strategyn and “father of the Jobs To Be Done framework” – joins Sean and … Continued

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tony-ulwick
Tony Ulwick
Strategyn

69 / Take Small Steps To Achieve Product Vision

Achieving product vision isn’t just about where we’re going, it’s also about where we begin the journey. A clear vision should also provide a path toward resolution of problems when they arise. Product teams should find their vision aspirational, yet relatable to their work and their values as humans. In this episode of the Product … Continued

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esther-derby
Esther Derby
esther derby associates, inc.

68 / Design Thinking’s Double-Edged Sword

For people who love their work as much as UX designers do, it can be easy to get “lost in the sauce,” tackling projects for the love of the craft as opposed to applying your craft to solving complex problems for the benefit of others. Design thinking helps keep us centered on our customers’ needs. … Continued

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scott-berkun
Scott Berkun
Author, Speaker