Inspiration

Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here.

73 / The Competence Ramp: From Efficacy to Mastery

Scott Rigby, Ph.D. joins Sean and Paul for the second in a three-part series on Self-Determination Theory – specifically, the basic human needs of Autonomy, Competence, and Relatedness. In this episode, our conversation centers around Competence: the need to be effective and successful at what we’re doing. It doesn’t come easily, or immediately; rather, it’s … Continued

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dr.-scott-rigby
Scott Rigby, Ph.D.
Immersyve Inc.

72 / The Product Leader’s Dilemma: Balancing Possibility, Predictability

As product leaders, we’re rarely hired to build a product from scratch. Unless, of course, you’re the founder. Much of the time we’re handed our predecessor’s backlog with little guidance – other than, perhaps, “Here, help us with this.” And with that, you’re faced with a decision to make: press forward, predictably and safely, in … Continued

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janna-bastow
Janna Bastow
ProdPad

71 / From Autonomy to Innovation

Connecting the dots between theory and application is rarely an easy task. It’s made a bit easier, though, when the theory goes to the heart of human existence: we want – no, we need – to be the authors of our own narrative. And that narrative must be something that we endorse and take ownership … Continued

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dr.-scott-rigby
Scott Rigby, Ph.D.
Immersyve Inc.

The Product Manager’s Dilemma: For Which Jobs Is Jobs-To-Be-Done Best Suited?

Demystifying Task Analysis of the JTBD Strategy

When I first waded into the JTBD pool a decade ago, I found myself conflicted. I was enamored with this theoretical approach to making disruptive strategies into executable roadmaps to solve customers’ needs, but I was simultaneously confused by the cottage industry terms that cropped up around the JTBD community.

The ancestry of the JTBD theory can be directly traced back at least 25 years to Tony Ulwick’s book, Business Strategy Formulation, and later codified in Clayton Christensen’s The Innovator’s Solution. Before these, dozens of marketing and Human-Computer Interaction (HCI) works reference many forms of Task Analysis, which closely resemble Jobs processes.

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70 / Making Innovation Predictable

What if there were a way to know that your product was going to win in the marketplace – and to know it even before you begin development? In this episode of the Product Momentum Podcast, Tony Ulwick – CEO of Strategyn and “father of the Jobs To Be Done framework” – joins Sean and … Continued

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tony-ulwick
Tony Ulwick
Strategyn