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83 / Design’s True Purpose: Answer The How

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John Zeratsky
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What is the role of design in startups? And what characteristics do the great designers share? In this episode of the Product Momentum Podcast, John Zeratsky joins host Paul Gebel to explain – interestingly, using David McCullough’s The Wright Brothers biography as a backdrop. The book “provided this interesting illustration of the difference between craft …

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John Zeratsky
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Leadership Expansion Enriches Client Partnerships

Leadership Expansion Enriches Client Partnerships

April 6, 2022  Rochester, NY – In line with its plan for strategic growth, ITX Corp. made changes to the leadership structure within its Delivery organization designed to maintain peak service delivery for its clients. The change empowers ITX team members to deliver software development services in line with the specific needs of clients by placing greater executive energy and emphasis on every account.

Delivery Director Chris Zirbel assumes a newly created role as Senior Delivery Director and now oversees the management and leadership of a delivery organization dedicated to a single, long-time account. At the same time, Lisa Young, Vice President of Delivery, shifts focus to support new client relationships and the rest of ITX’s key accounts.

“It’s a divide-and-delight strategy, so to speak,” said Fred Beer, President. “This is a great example of the changes ITX is making to better serve clients. We are fortunate to have such strong leaders within the Delivery team.”

 

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ITX Corp. Appoints Lesher To New Vice President of Technology Role

Mike Lesher Portrait

Software Firm to Capitalize on Need for Specialized Service Offerings

April 6, 2022  Rochester, NY – Custom software developer ITX Corp. is pleased to announce the promotion of Michael Lesher to the newly created role, Vice President of Technology. Lesher will leverage his 16 years of industry experience to sharpen the firm’s focus on technical practice area development as part of its growth strategy.

 

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82 / Threat Modeling for Product Managers

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Chris Romeo
Security Journey

As product managers, we’re taught to prioritize customer needs above all else. If that’s correct, where does threat modeling land in our list of priorities? After all, if we can’t provide a secure solution, our users will go elsewhere. Chris Romeo, CEO and co-founder of Security Journey, suggests we “shift left” to get these concepts …

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Chris Romeo
Security Journey

Accessible Design Inspires Innovation for All

In this final post of my 3-part series on Digital Accessibility, I close by contending that the future of accessibility is here – and it’s time to get on board. In Part 1, I asserted that digital access was a human right requiring our protection. I laid out a strong business case in Part 2 that studied the economic benefits of accessibility. Here, I conclude with one final argument and declare that the future of accessibility is now.

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81 / Why Gamification Drives Human Behavior

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Yu-kai Chou
The Octalysis Group

Gamification mechanics work because they motivate user audiences to participate, engage, and act. Yu-kai Chou, a gamification pioneer who began work in this space nearly 20 years ago, explains why the application of game technique is so much more than points, badges, and leaderboards. Gamification extracts all the fundamental components in games and applying them …

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Yu-kai Chou
The Octalysis Group

The Business Case for Accessible Design

In this second of our 3-part blog series on Digital Accessibility, we present the business case in favor of digital accessibility. In Part 1, we argued the moral imperative and studied the legal consequences for infringing this basic human right. Here, we argue in support of accessible design by examining the economic benefits for businesses in service to vast, underserved market segments.

 

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80 / Lessons in Fearless Product Leadership

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Ronke Majekodunmi
PayPal

In this episode of the Product Momentum Podcast, Sean and Paul welcome Ronke Majekodunmi, Senior Product Manager at PayPal, for an inside look at product leadership. Especially during tumultuous times, it’s the leader’s job to acknowledge the context that the team is working in and to support them both personally and professionally. This can be …

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Ronke Majekodunmi
PayPal

ITX Corp. Names Burns Vice President of Global Talent

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ITX expands its bench of departmental leaders with experience from across the tech landscape

February 24, 2022 Rochester, NY – ITX Corp. is proud to announce the appointment of Collene M. Burns to the position of Vice President of Global Talent. Burns will leverage her 20 years of experience in human resources and operations to shepherd ITX’s culture and champion its continued commitment to its team as the firm grows.

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