Boosting AssuredPartners’ Growth-Through-Acquisition Strategy
ITX helped AssuredPartners re-platform a newly acquired subsidiary’s complex website to Sitecore—delivering the project three weeks early and building modular, scalable components for future use. Now, AssuredPartners has a secure, repeatable migration process to support their continued rapid growth through acquisitions.
Meet AssuredPartners.
AssuredPartners is the 11th largest independent insurance brokerage firm in the U.S. (as ranked by Business Insurance (July/August 2022)), and among the fastest growing. With more than 250 offices across 34 states and England, they partner with regional and local insurance agencies, providing deep network resources, experienced people, and strong carrier relationships.
The ITX team are Sitecore experts; they know Sitecore’s capabilities inside and out, and they make a point to get to know us and gain a deep understanding of our business goals, which drives all their recommendations through final implementation. ITX has been our trusted partner for several years, and they continue to exceed my expectations with every project.
Objective.
Predictably deliver a Sitecore platform that supports AssuredPartners’ long-term growth strategy. Create a smooth process for the subsequent migration of content from more than 100 subsidiary websites to Sitecore. Prioritize security, scalability, and accessibility, and exceed financial services standards throughout. Establish an enduring content strategy to boost SEO performance and ensure compliance with WCAG accessibility standards.
Approach.
ITX applied modern agile techniques, AI-assisted technologies, and a 2-day release cycle to deliver consistent value. By remaining focused on AssuredPartners’ growth-through-acquisition strategy, we created a technically superior re-platforming process that was easily transferrable to their subsidiaries. ITX developers built platform components that are modular, extensible, and reusable. This approach made it easier for AssuredPartners’ subsidiaries to use the same components to efficiently launch their own sites.
Challenge.
- A tall task. AssuredPartners has more than 100 legacy websites to re-platform and rebrand under the Sitecore CMS umbrella.
- Platform security. As AssuredPartners continues to grow, every new acquisition increases the risk of security vulnerabilities threatening their vast website environment.
- User experience. The decentralized nature of AssuredPartners’ subsidiary network introduced design inconsistencies including several instances of non-compliance with WCAG accessibility standards.
- Content maintenance. Content managers for AssuredPartners’ subsidiaries are accustomed to the legacy CMS; they needed a simple, easy-to-use backend experience.
Action.
- Strategic engagement. ITX embraced AssuredPartners’ strategy through proactive communication that led to strong working relationships.
- Sitecore expertise. Our developers leveraged their specialized technical talent with Sitecore, integrating reusable components to create a repeatable, easily transferrable process.
- Streamlined efficiency. Early in the development process, we incorporated design concepts to account for security, accessibility, and scalability.
- Consistent performance. The ITX product team demonstrated the power of innovative, time-saving tools to automate content migration, securely integrate disparate sites, and perform end-to-end quality assurance.
Performance.
ITX Delivered More Value For The Same Budget.
- ITX demonstrated its Sitecore proficiency, consistently outperforming project plan while delivering 25% greater business value.
- By releasing new features consistently on a steady 2-day cadence, ITX provided AssuredPartners with clear expectations and predictable outcomes.
Result
Throughout the replatforming project, ITX consistently outperformed the project plan while delivering 25% greater business value. With an accelerated 2-day sprint cadence, ITX provided AssuredPartners with clear expectations and steady, predictable outcomes. Additionally:
- Aligned around AssuredPartners’ business goals, ITX designed the Sitecore framework to deliver high performance, reduce development effort, minimize tech debt, and facilitate growth.
- ITX delivered a highly performant, secure, repeatable process that AssuredPartners can use to re-platform more of its expansive environment within the Sitecore CMS and migrate 100+ subsidiary websites across its network.
- With Sitecore firmly in place, AssuredPartners is set up for continued success to align current and future subsidiaries on a centralized platform.
