What Is This Conference?

The 5th Annual ITX Product + Design Conference brings together product managers, designers, and digital leaders for two days of applied learning and peer connection. This year’s focus: adaptive leadership, smarter storytelling, and the skills that move teams forward. 

Speakers come from Spotify, Google, Microsoft, Miro, and beyond. The format combines hands-on workshops (Day 1) with full-day keynotes (Day 2), so attendees can choose depth, breadth, or both. 
 
If you’re a PM buried in requests and misaligned priorities: David Pereira’s content is written directly for you. Only 9% of employees believe they are aligned with their organization’s goals (Axios HQ, 2025). That’s the environment most PMs are operating in. The keynote names the trap most product people are stuck in and gives you concrete tools to get out of it. The workshop teaches you how to run discovery that surfaces real needs and use AI to accelerate it without letting it replace your judgment. 

If your product works but doesn’t get recommended: Nesrine Changuel addresses the gap between functional and memorable. Emotionally connected customers spend 2x more with their preferred brands (Motista/Harvard), and 71% of customers will recommend a brand they feel an emotional connection with (Pretty Little Marketer, citing HBR). Her framework gives you a way to identify exactly where your product falls short on emotional connection and what to do about it. That gap is where retention and word-of-mouth live. 

If you spend more time getting buy-in than doing the work: Rachel Kohman’s sessions are built for people who have to move things forward without formal authority. That’s most PMs and senior designers. In 2024, 44% of leaders believed their employees were entirely aligned with organizational goals. Only 14% of employees agreed (Axios HQ). You’ll leave with practical tools for creating alignment, reading group dynamics, and driving progress without escalating or waiting for permission. 

If your team is being told to “be AI first” without knowing what that means: Ovetta Sampson cuts through the noise. 41% of workers have encountered low-quality AI-generated output, costing nearly two hours of rework per instance (BetterUp Labs/Stanford, via HBR). 70–85% of AI initiatives fail to meet expected outcomes (Fullview AI Statistics, 2025). Most of what gets labeled AI-first is AI-adjacent. Her workshop and keynote give you a real framework for integrating AI into your workflow and building experiences that are genuinely AI-native, not just AI-enabled. 

If you’re a leader trying to align your team: Sending your team together is the actual value. They leave with shared language, shared frameworks, and a shared point of view. That alignment is harder to build in a conference room than it sounds. 

Andrew Knoblauch leads Sales, Partnerships, and Acquisitions at ITX. He believes the best technology partnerships start with genuine relationships, and that understanding a business deeply is what turns a software engagement into lasting value. Andrew connects organizations with technologists and product leaders while remaining invested in delivering strong business outcomes.