Optimation’s New Online Platform Communicates Value, Delivers ‘More Than Just a Website Experience’
Optimation asked ITX to breathe new life into its online presence, which was their preeminent selling tool. Our talented user experience and content design team took a product marketing approach, integrating a new content management system (CMS) to refine the site’s underlying infrastructure before kicking off its site redesign and content strategy efforts.
Leveraging the WordPress CMS and a product marketing mindset, we delivered a fresh, new website experience that included a refined architecture, revamped SEO strategy, and delightful design to boost visitor awareness and appreciation for Optimation’s expertise and business offerings.
- Optimation’s online performance reveals impressive improvement: Page Views increased 69%; New Site Visitors increased 25%; Bounce Rate decreased 35%
- Visitors clearly delighted in the easy navigation and consistent content strategy: A 52% decrease in pages on the site led to streamlined content and a 245% increase in time on site.
- By leveraging technology solutions through a product marketing perspective, ITX delivered a revenue-generating online experience that is more than just a website.