Annual Event Recognized for Celebrating the Work that Defines Rochester

June 12, 2026 Rochester, NY – For the third time, ITX Corp.’s Product + Design Conference series won best Special Event at the American Marketing Association of Rochester’s 2026 Pinnacle Awards ceremony.

The annual ITX Product + Design Conference brings together a global community of technology professionals to explore what’s next in software product design and development, host hands-on workshops to experiment with new tools, and gather with the brightest minds in the industry. In 2025, more than 250 people gathered in the heart of Rochester, NY—a city with a proud history of incubating technology breakthroughs that change the way we live, for the better. 2025’s speaker line-up included Ioana Teleanu, Matt LeMay, Sophia Prater, Usha Iyer, Vitaly Friedman, and Luke Stiles. 

Judges from the AMA evaluated real results measured against objectives per award category for both profit and non-profit businesses, and awarded ITX in the Special Events category for their production of the 2025 Product + Design Conference.

2026’s conference will be held once again in Rochester, NY, on June 24 – 25, with tickets available now.

About ITX Corp.

For nearly 30 years, ITX has been a trusted partner in custom software development, helping mid- to large-sized companies tackle complex business challenges. ITX delivers solutions that create real and lasting business value through software product strategy, user research & design, architecture & security, and data science & AI. Founded in 1997, ITX has grown beyond its roots in Rochester, NY to a global team of 300+ talented product professionals and technologists throughout the Americas and beyond.  

Media Inquiries: Kyle Psaty, Vice President of Business Development 585.899.4895 | Career Inquiries 585.899.4888