SEO-Focused Content Strategy Delivers Spike in Search Engine Impressions, Site Traffic, and Conversions
The website of our industrial consulting firm client had experienced declining top-of-the-funnel traffic and down-funnel conversions. They asked ITX to refresh and revitalize their online presence.
Our User Experience (UX) Content team studied users’ behavior on the site and applied their findings to build more and better-optimized content to increase traffic volume. In addition, we prioritized content development to limit the duration of the client’s ongoing ad spend.
Our content strategists and writers presented a simple, powerful strategy: position the client’s website front-and-center of their marketing efforts; create new content to boost awareness; and optimize existing content to engage visitors with appreciation for their expertise and business offerings. This new content strategy yielded dramatic spikes in significant organic site traffic and conversions.
- Site traffic increase 35%, and search engine performance improved 38 improved in tandem as we deployed new, more engaging content.
- Within 30 days of release, the revitalized site generated a spike in qualified leads compared to prior months, evidence that new site content and well-considered strategy speak clearly to the users’ needs.
- Visitor response to new calls to action performed better as well, showcased by the Contact Us page’s improved performance.