E-commerce Platform Boosts Growth, Strengthens Brand, and Recaptures Market Share
Our client called on ITX Corp.’s high-growth product team to build a powerful new e-commerce platform that would regain brand trust and recapture lost market share. ITX applied a methodical, phased-in approach to deliver significant growth in orders and order value, as well as multi-session log-ins – testimony to customers’ renewed confidence.
Before developing its customized e-commerce platform, ITX engaged the client product team in a 1-day Workshop, conducted a comprehensive technology audit, and performed extensive market research.
Together, we identified four improvement areas: 1. Establish customized e-Commerce foundation. 2. Set up product hierarchy & sync process. 3. Create customer-specific pricing. 4. Set foundation for Search.
By building out a reliable, intuitive e-commerce platform, ITX quickly demonstrated its grasp of the client’s underlying business challenges and the technology’s role in addressing them.
- Multi-Session Log-ins show customers’ return and re-use of client’s e-commerce platform.
- Order count spikes, sustains positive trend that reveals confidence boost in client’s brand.
- Order value climbs steadily, demonstrating reclaimed market share.
- Refined search and intuitive design provide solid foundation for future growth & expansion.