Product Inclusion

Getting Started with Product Inclusion

An imperfect guide to thinking bigger and building better digital experiences

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Product inclusion is the competitive edge your business may be missing

Learn what this people-first business imperative is and why it’s mission critical for every company. Whether you’re an absolute beginner to the topic or have some surface knowledge, use this guide as a jumping off point for your continued education. We’ll address such areas as:

  • The business (and human) case for product inclusion
  • Overcoming "like me" or ability bias
  • Understanding the difference between equality and equity
  • The spectrum of disability: permanent, temporary and situational
  • Success cases of product inclusion in action
  • How to “show up” and kick off your own product inclusion practice

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Photo showing cover and spine of book titled Getting Started with Product Inclusion

Download the guide today! If you’d like to learn more about ITX’s product inclusion journey and our roadmap, or are interested in a product inclusion consultation, contact us at [email protected].

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At ITX, we believe the pursuit of inclusive design never ends. Follow along on itx.com over the next few months as we make sweeping changes to build an inclusive and accessible experience for all. To share your feedback, observations, and ideas, email us at [email protected].