Second win in 3 Years for the Tech Firm’s Conference series 

July 10, 2025 Rochester, NY – ITX Corp.’s Product + Design Conference series took home a Pinnacle Award from the 2025 Pinnacle Awards, hosted by the American Marketing Association of Rochester. The company earned recognition in the Special Events category for their production of the 2024 Product + Design Conference, the 3^rd annual event that took place from June 27-28 in Rochester, NY. Results are based on a panel of judges that evaluate real results measured against objectives per award category for both profit and non-profit businesses.  

The ITX Product + Design Conference brings together a global community of Product and Design professionals to explore what’s next in software product development. In 2024, over 250 people gathered at the Memorial Art Gallery to learn from visionary leaders including John Maeda (Microsoft), Cliff Gilley (Gartner), Denise Tilles (Author, Product Operations), and Ryan Rumsey (Founder, Chief Design Officer School).  

The Pinnacle Awards Ceremony is an annual celebration of marketing excellence. For almost a decade, local marketers are recognized by the American Marketing Association of Rochester for their program strategy, tactics, creative, and most importantly results. 

About ITX Corp.

For nearly 30 years, ITX has been a trusted partner in custom software development, helping mid- to large-sized companies tackle complex business challenges. ITX delivers solutions that create real and lasting business value through software product strategy, user research & design, architecture & security, and data science & AI. Founded in 1997, ITX has grown beyond its roots in Rochester, NY to a global team of 300+ talented product professionals and technologists throughout the Americas and beyond.  

Media Inquiries: Kyle Psaty, Vice President of Marketing 585.899.4895 | Career Inquiries 585.899.4888