ITX Blog

Design Your Own ROC’n UX Conference Experience

The momentum is building! ITX is in full growth mode; we’re designing our snazzy new digs in downtown Rochester’s Innovation Zone; and soon we’ll be celebrating all the excitement and more during our 2nd annual ITXUX2019: Beyond the Pixels design conference, Oct. 3-5. We’re psyched for you to join us and our amazing guest speakers for three awesome days of intimate workshops, dynamic keynotes, and plenty of networking with your colleagues and newfound friends.
Are you ready to pull the trigger and reserve your seat? Or are you still wondering whether ITXUX2019 is right for you? Fair question. But once you check out our line-up of guest speakers and their many accomplishments, you’ll realize we designed this UX conference with specifically you in mind.
Still not convinced and looking for more? Well look no further than this post. Cuz we’ve asked the experts – our fellow ITXers – what they love to do when they’re not creating great software. As you’ll see, just like UX design the options are limitless!

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ITX Product Momentum Podcast – Episode 13: Product Design Driving Positive Behaviors

Product people possess the creative and ethical wherewithal to persuade users to behave in ways that materially improve their lives – using our powers for good. The secret is to understand that, if we want to connect our product’s use to a repetitive consumer habit, we must identify the internal trigger that drives consumer behavior. Understanding this crucial piece can explain how software products become so habit forming.
In this episode, Sean and Joe chat with Nir Eyal, keynote speaker at ITX’s Product Momentum: Beyond the Features product conference (June 19-21), whose work on Behavioral Design has brought him and us to the intersection of psychology, technology, and business. The goal of his work is to help product people design the products and services that consumers want to use and that drive positive, habit-forming behaviors. Nir combines a gift for observation with an uncanny awareness to convert life experiences into problem statements that ultimately lead to research, learning, and discovery.

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Blazing the Path to Product-Market Fit: Dan Olsen

Full disclosure. Technically speaking, I don’t claim to know anything. Okay, that may not be entirely true. There’s a lot of knowledge I’ve gained through experience. But not much else of what I truly know is (what I would call) organic; most of what I know I’ve learned from others.

For example, I’m not a technologist by training or trade. In the same way my knowledge of automobiles is limited to their operation (but not to their repair), my knowledge of how software product people work their magic is, shall we say, “well contained.” But that doesn’t mean I haven’t noticed how they effortlessly convert user insight and market data into a product vision to make our world a better place. I stand in awe of the designers and developers who translate that vision into problem-solving software products. My brain isn’t wired to work that way, but thank goodness our world is populated with a community of technology artists whose brains are.

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