ITX Blog

Human-Centered Design

Product people get excited about solving problems that make people’s lives better. On that we can all agree. It’s the approach we choose to achieve that goal where differences arise. Sometimes the differences are significant and obvious – Agile vs. Waterfall, for example. Sometimes, they seem much less so. Take user-centered design vs. human-centered design. Aren’t users of our products human? Of course they are, but there’s more to the difference than a mere distinction.

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3 Positive Steps That Address Tomorrow’s Design Challenges

As product people, we pursue mastery in an evasive world that bobs and weaves all around us. As markets shift and our users react, we’re required to learn and adapt and to perceive our circumstances in different ways. Just as our clients and their customers do. And as we question whether yesterday’s answers will solve tomorrow’s problems, we realize the need to seek new learning.

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