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ITX Product + Design Conference 2023

The event returns to Rochester, NY on Thursday, June 22 and Friday, June 23.

Join us for two days packed with workshops and keynotes led by some of the best minds in the product and design industries.

109 / Co-creation in the Age of Digital Transformation, with Yuting Chu

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Yuting Chu
Product Manager & Consultant

Though product management remains a relatively young profession, the pandemic-induced digital transformation has accelerated its maturation at a rate far faster than it would have otherwise. Yuting Chu believes this phenomenon has positioned product managers to take a more entrepreneurial approach to product development – one that incorporates the experiences of all stakeholders, called co-creation. …

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Yuting Chu
Product Manager & Consultant

108 / The Human Reality of User Experience, with Aaron Usiskin

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Aaron Usiskin
Zelis

The recent acceleration of artificial intelligence into the product + design space may spark more answers than questions. But the questions that persist are big ones. In this episode of Product Momentum, Aaron Usiskin, Director of UX/UI Enterprise Incubation and Enablement at Zelis, explores this philosophical head-scratcher: with AI/ML, are we at risk of losing …

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Aaron Usiskin
Zelis

107 / A Lesson in Product Management: Outcomes > Outputs, with Kax Uson

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Kax Uson
Adevinta

Kax Uson’s journey from employee #1 at an e-commerce start-up in the Philippines to Head of Product at Adevinta looks familiar to the path so many product managers have taken. At every turn, she’s learned the processes and tools that come with the role – and then unlearned the ones that became a burden to …

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Kax Uson
Adevinta

106 / Using Atomic Networks to Find Product-Market Fit, with Neha Bansal

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Neha Bansal
Google

Product and UX professionals want their product to be ‘the next big thing.’ Right? But Google’s Neha Bansal reminds us that designing a product with everyone in mind ignores the adage, “aim small, miss small.” Instead, Neha recommends narrowing your target market to what Andrew Chen calls atomic networks. “The broader your market, the harder …

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Neha Bansal
Google

ITX Named a Rochester Top Workplace for 2023

2023 marks the fourth consecutive year of recognition.

March 28, 2023 Rochester, NY – ITX celebrates the fourth-consecutive year of being named a Top Workplaces in Rochester, NY. The company commemorated the achievement at the Rochester Top Workplaces award ceremony on Wednesday, March 22.

 

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105 / Innovation Through Open APIs: Shifting the Locus of Value Creation, with Marshall Van Alstyne

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Marshall Van Alstyne
Boston University School of Management

Open APIs are sets of rules that enable systems to freely communicate with each other. They allow companies to “tap into the wisdom of the crowd,” Marshall Van Alstyne explains, shifting the burden of value creation to external sources. “You want people you don’t know to bring you ideas you don’t have,” he adds. In …

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Marshall Van Alstyne
Boston University School of Management

ProductCamp Europe 2023

ProductCamp Europe brings together over 500 tech leaders from around the world, with over 50 speakers giving keynotes and workshops on 3 different stages. At the 2023 event ITX’s EVP of Innovation Sean Flaherty gave a Masterclass on Product Leadership.

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