ITX Honored with Best Work/Life Flexibility Award

May 27, 2022  Rochester, NY – ITX celebrated two accolades at the Rochester Top Workplaces Award Ceremony on Wednesday, ranking 23rd on the list of Top Workplaces in Rochester, NY and also receiving the Work/Life Flexibility award.

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85 / Product Management Is Business Management

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Steven Haines
Business Acumen Institute

Vision and strategy and building a delightful experience are all necessary pieces of the product manager playbook. But Steven Haines says it’s not enough. Product leaders need business acumen, the oxygen that keeps your product alive. As founder of Sequent Learning Networks and the Business Acumen Institute, Steven has trained countless leaders in the fields …

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Steven Haines
Business Acumen Institute

ITX Product + Design Conference 2022

Join us for the inaugural ITX Product + Design Conference 2022. The event is held in Rochester, NY on Thursday, June 23 and Friday, June 24. It’s two days packed with workshops and keynotes led by some of the best minds in the product and design industries. Visit the Conference Event Page to Learn More

84 / Diversity Boosts Capacity To Build Customer Value

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Megan Murphy
Hotjar

The role of product leader isn’t just about numbers and KPIs. It’s really about assembling teams of human beings and setting the stage for them to boost their capacity to build customer value. In this episode, Sean and Paul catch up with Megan Murphy, VP of Product at Hotjar. “What got us to now won’t …

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Megan Murphy
Hotjar

83 / Design’s True Purpose: Answer The How

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John Zeratsky
Character

What is the role of design in startups? And what characteristics do the great designers share? In this episode of the Product Momentum Podcast, John Zeratsky joins host Paul Gebel to explain – interestingly, using David McCullough’s The Wright Brothers biography as a backdrop. The book “provided this interesting illustration of the difference between craft …

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John Zeratsky
Character

Leadership Expansion Enriches Client Partnerships

Leadership Expansion Enriches Client Partnerships

April 6, 2022  Rochester, NY – In line with its plan for strategic growth, ITX Corp. made changes to the leadership structure within its Delivery organization designed to maintain peak service delivery for its clients. The change empowers ITX team members to deliver software development services in line with the specific needs of clients by placing greater executive energy and emphasis on every account.

Delivery Director Chris Zirbel assumes a newly created role as Senior Delivery Director and now oversees the management and leadership of a delivery organization dedicated to a single, long-time account. At the same time, Lisa Young, Vice President of Delivery, shifts focus to support new client relationships and the rest of ITX’s key accounts.

“It’s a divide-and-delight strategy, so to speak,” said Fred Beer, President. “This is a great example of the changes ITX is making to better serve clients. We are fortunate to have such strong leaders within the Delivery team.”

 

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ITX Corp. Appoints Lesher To New Vice President of Technology Role

Mike Lesher Portrait

Software Firm to Capitalize on Need for Specialized Service Offerings

April 6, 2022  Rochester, NY – Custom software developer ITX Corp. is pleased to announce the promotion of Michael Lesher to the newly created role, Vice President of Technology. Lesher will leverage his 16 years of industry experience to sharpen the firm’s focus on technical practice area development as part of its growth strategy.

 

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Mike Lesher Portrait

81 / Why Gamification Drives Human Behavior

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Yu-kai Chou
The Octalysis Group

Gamification mechanics work because they motivate user audiences to participate, engage, and act. Yu-kai Chou, a gamification pioneer who began work in this space nearly 20 years ago, explains why the application of game technique is so much more than points, badges, and leaderboards. Gamification extracts all the fundamental components in games and applying them …

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Yu-kai Chou
The Octalysis Group

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