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10 Reasons to Prioritize Flow Efficiency over Resource Efficiency

Overcoming the Resource Efficiency Paradox

“Transformation comes more from pursuing profound questions than seeking practical answers.”
– Peter Block, author of The Answer to How Is Yes

Many Scrum teams’ sprint burndowns look like a cliff, with numerous backlog items in progress at the same time, and most not marked ‘done’ until the end of the sprint.

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Why a Digital Content Strategy Is Your Website’s Superpower

Your business’ website projects the ultimate first impression, so it’s worth making it well-designed and responsive. But an effective website requires more than just wise aesthetic choices.   To create a site that generates leads and informs buying decisions, you need to make it influential. And, the bulk of your influence comes from content.  From strong …

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Understanding DevOps Practices

Illustration representing DevOps

What is DevOps? It’s a buzz word, to be sure. It’s a practice. It’s a process. It’s a culture. It’s a tool set. It’s all of those things, and more. Sometimes, its definition will change depending on who you ask and what problems their organization faces.

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Dos & Don’ts of Adobe ColdFusion Migration 

Adobe ColdFusion is a robust and reliable development platform for many businesses. However, that doesn’t mean you’ll stay on ColdFusion forever. Even if you’ve been using the platform for years, there are many reasons you might want to make the switch to a platform like NodeJS, Rails, or Java.   Perhaps you’re ready to scale …

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The Product Manager’s Dilemma: For Which Jobs Is Jobs-To-Be-Done Best Suited?

Demystifying Task Analysis of the JTBD Strategy

When I first waded into the JTBD pool a decade ago, I found myself conflicted. I was enamored with this theoretical approach to making disruptive strategies into executable roadmaps to solve customers’ needs, but I was simultaneously confused by the cottage industry terms that cropped up around the JTBD community.

The ancestry of the JTBD theory can be directly traced back at least 25 years to Tony Ulwick’s book, Business Strategy Formulation, and later codified in Clayton Christensen’s The Innovator’s Solution. Before these, dozens of marketing and Human-Computer Interaction (HCI) works reference many forms of Task Analysis, which closely resemble Jobs processes.

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Can Large Enterprises Innovate Effectively?

Idea lightbulb taking off like a rocket and not

Pathways to Growth for Mature Organizations and Startups

Of course, large enterprises can innovate, but it is harder for them than for startups. Many do not know where to begin. They look back and recall how, as a startup, they discovered the product-market fit that made them successful. And now, in full growth mode, they attack innovation with the mindset of growth they have today – which does not work.

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Idea lightbulb taking off like a rocket and not

Overcoming Barriers To Successful Product Discovery

Illustration of people climbing ladders to the lightbulb of ideas

To those in the digital product space, the term “Discovery Phase” will likely wash over us like many of the other oft-touted buzz words of our industry. But a healthy discovery process allows us to understand product-market fit and identify key user needs. What’s keeping us from incorporating this valuable learning into our products? We believe it’s either ignorance, intuition, or inertia that stands in the way of successful discovery.

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Illustration of people climbing ladders to the lightbulb of ideas

Business Leaders Must Navigate Digital Transformation To Survive

Boat with digital systems navigating the seas

Coronavirus Signals Need for Rapid, Lasting Societal Change
As I write this, I am closing out week three of the coronavirus lockdown across New York State. We’re all focused on the immediate impacts, and rightly so. But business leaders can ill afford to overlook the more profound, longer-lasting systemic changes.
Among them is our society’s readiness to accept, let alone embrace, the speed of technological evolution. Throughout human history, our resistance to change has delayed technological expansion and adoption.

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Boat with digital systems navigating the seas

The Agile Product Team’s “Work From Home” Checklist

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Social distancing is forcing Agile product teams to become truly (small ‘a’) agile. At ITX, adapting and collaborating virtually are part of our culture. With our long-standing remote first philosophy, we’re prepared to seamlessly transition from co-location to remote work. Let our architects, designers, and developers help ease the transition to your new normal.
Review our remote work checklist for everyday best practices. You can also catch some of their personal anecdotes and insights to help you and your product development teams become truly agile. We hope these tips enhance your productivity, effectiveness, and morale.

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Illustration of home with an office inside the home