Inspiration

Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here.

Why Client Advocates Are the New Currency in the Age of Digital Disruption

The sooner business leaders turn their attention from Profit to Advocacy as the primary measure of success, the sooner they will see growth in both. Profit offers a snapshot of success, but Advocacy is predictive of future success. As long you as continue its care and feeding, Advocacy will remain the gift that keeps on giving.

Building a client base of advocates gives you a big leg up on the competition. It means that you’re surfing the wave of digital disruption instead of being dragged along the jagged reef below. It may even mean that you are the disruptor – not only of competitors in your space, but of yourself too. That’s a good thing. And advocates help you do both.

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Effectiveness vs. Efficiency

Change is constant. If we fail to adapt to the change around us by not improving and getting better at delivering value, we won’t succeed. A key distinction for improvement is the difference between effectiveness and efficiency. These two concepts need to be approached separately. Often people try to address both at the same time, which results in neither being done well.

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