As product people, we pursue mastery in an evasive world that bobs and weaves all around us. As markets shift and our users react, we’re required to learn and adapt and to perceive our circumstances in different ways. Just as our clients and their customers do. And as we question whether yesterday’s answers will solve tomorrow’s problems, we realize the need to seek new learning.
Imagine a world in which we drop the labels that segregate us as Lean. As Agile. As waterfall. As design thinkers. Imagine a world where instead we build the kinds of organizations and cultures that encourage and reward learning and customer centricity, that incentivize teams to deeply understand their customers and to ensure that we’re always delivering value on their behalf. Let that sink in.
In this episode, hosts Sean and Joe chat with Jeff Gothelf, author, coach, consultant, and a featured keynote speaker at ITX’s 2nd annual ITX UX 2019: Beyond the Pixels design conference. The world Jeff hopes for is not necessarily the one he predicts, but it is a world that allows us to freely pick and choose the components and methodologies that work best within our respective domains.
Use a minimum viable product approach to demonstrate success, build confidence, and generate software product momentum.