Product people get excited about solving problems that make people’s lives better. On that we can all agree. It’s the approach we choose to achieve that goal where differences arise. Sometimes the differences are significant and obvious – Agile vs. Waterfall, for example. Sometimes, they seem much less so. Take user-centered design vs. human-centered design. Aren’t users of our products human? Of course they are, but there’s more to the difference than a mere distinction.
As product people, we pursue mastery in an evasive world that bobs and weaves all around us. As markets shift and our users react, we’re required to learn and adapt and to perceive our circumstances in different ways. Just as our clients and their customers do. And as we question whether yesterday’s answers will solve tomorrow’s problems, we realize the need to seek new learning.
Engaging with our connected world has never been simpler. We do it from our workspace, favorite coffee shop, and the living room couch whenever the mood strikes us. With that simplicity, though, comes an obligation to engage in a constructive way. We live in an age where tactful communication is as evasive as it is crucial.
Gamification can provide opportunities to trigger our most passionate fans and inspired consumers into brand advocate