As markets shift with end user needs and preferences, product people respond. The pace at which problems are solved is exceeded only by the next round of challenges that rush in to replace them. This unrelenting cycle generates two kinds of momentum: first, at the micro level, product teams generate momentum by aligning around a Vision and Roadmap that are brought to life by Motivated teams who have the Capability to solve complex technology problems.
The product manager role has been around for decades, but its contributions have been generally overlooked and misunderstood. Opportunities to apply the product manager skill set as a lever of growth had not been fully realized – or were missed entirely. No longer is that the case, according to the 2019 State of Product Leadership report, prepared by Pendo + Product Collective.
In this episode, hosts Sean and Joe speak with Pendo Chief Marketing Officer Jake Sorofman about the recent report and the continuous evolution of the product manager role. “It’s a role on the rise,” Jake says, “but also one in a state of transition. It’s only in the last 10 years that digital product management has really come into focus as a very strategic part of the business.”