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Objective Prioritization is Impossible

The prioritization of anything complex must be a collaborative process.

According to, the first two definitions of priority are listed as:

  1. The state or quality of being earlier in time, occurrence, etc.
  2. The right to precede others in order, rank, privilege, etc.; precedence.

We use the term a little differently in the software development industry.

In our world, prioritization is –

The art of combining everything we think we know about the past with the fixed resources we have right now to predict the order in which to do things to improve our collective future.

It is complicated, imperfect, and messy. The most powerful prioritization schemes are those which align our teams and empower them to make better decisions.

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Great Visions Unlock Human Potential

Getting the Vision Right is Hard Work – But It’s Vital to Team Success

A great vision is one that unlocks human potential and creativity by painting a clear picture of what is possible. Stewarding, adapting, and continuously refining the product vision is the top priority of successful leaders because it is a key driver of the organization’s strategy.

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Where Are The Innovations?

In this blog, ITX EVP of Innovation Sean Flaherty explores where innovation comes from, obstacles that stand in its way, and a simple technique you can share with your teams today for capturing ideas that lead to more innovations.

This blog is a refreshed version of the original, which was first published February 15, 2022, on Medium.


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The Momentum Framework

To produce momentum, develop a digital product innovation plan that is worthy of your brand, and establish a lean and adaptive strategic framework for future planning that can be used to continuously improve upon and periodically revisit, to keep the organization’s digital assets fresh and powerful, well into the future.

All of the following components are required to create and sustain software product momentum. We have summed it up with this simple formula:

Vision + Capability + Motivation + Roadmap = Momentum

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