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Building know-how from the ITX team blog

ITX Product Momentum Podcast – Episode 16: Developing Organizational Agility

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Imagine a world in which we drop the labels that segregate us as Lean. As Agile. As waterfall. As design thinkers. Imagine a world where instead we build the kinds of organizations and cultures that encourage and reward learning and customer centricity, that incentivize teams to deeply understand their customers and to ensure that we’re always delivering value on their behalf. Let that sink in.
In this episode, hosts Sean and Joe chat with Jeff Gothelf, author, coach, consultant, and a featured keynote speaker at ITX’s 2nd annual ITX UX 2019: Beyond the Pixels design conference. The world Jeff hopes for is not necessarily the one he predicts, but it is a world that allows us to freely pick and choose the components and methodologies that work best within our respective domains.

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Design Your Own ROC’n UX Conference Experience

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The momentum is building! ITX is in full growth mode; we’re designing our snazzy new digs in downtown Rochester’s Innovation Zone; and soon we’ll be celebrating all the excitement and more during our 2nd annual ITXUX2019: Beyond the Pixels design conference, Oct. 3-5. We’re psyched for you to join us and our amazing guest speakers for three awesome days of intimate workshops, dynamic keynotes, and plenty of networking with your colleagues and newfound friends.
Are you ready to pull the trigger and reserve your seat? Or are you still wondering whether ITXUX2019 is right for you? Fair question. But once you check out our line-up of guest speakers and their many accomplishments, you’ll realize we designed this UX conference with specifically you in mind.
Still not convinced and looking for more? Well look no further than this post. Cuz we’ve asked the experts – our fellow ITXers – what they love to do when they’re not creating great software. As you’ll see, just like UX design the options are limitless!

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ITX Product Momentum Podcast – Episode 14: Taking Product Design Beyond Today’s Conventions

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The common understanding is that to be successful in today’s digital environment designers need to solve problems while building products that people want and need to use. While that may be the core of it, it’s only the core. There’s so much more to it. When we talk about interaction design, designing software products, and today’s rapidly emerging next-gen experiences, designers now need to think about what it means to learn, to adapt, and to change.
In this episode, Sean and Joe chat with Tim Wood. Tim wears a couple hats these days, one as Professor of Industrial Design and Interactive Design at Rochester Institute of Technology (RIT), the other as Design and User Experience Innovation Lead at Corning Inc. Playing in both sandboxes gives Tim the opportunity to engage in the private sector while peering beyond the horizon through the lens of higher education.

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Product Conference Ignites Momentum in Software Product Community

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As markets shift with end user needs and preferences, product people respond. The pace at which problems are solved is exceeded only by the next round of challenges that rush in to replace them. This unrelenting cycle generates two kinds of momentum: first, at the micro level, product teams generate momentum by aligning around a Vision and Roadmap that are brought to life by Motivated teams who have the Capability to solve complex technology problems.

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7 Tips for Driving Clarity Through Better E-mail Communication

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According to a recent McKinsey study, highly skilled workers spend an average of 28 percent of their work week reading and responding to e-mails, but give very little time to thinking about how to make their e-mail communications more effective.
This is a waste.
Why? Clear e-mail communication saves time and energy that could be better used elsewhere. Instead of wasting time drafting and decoding confusing, lackluster e-mails, colleagues can focus on serving their organization’s mission.

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ITX Product Momentum Podcast – Episode 13: Product Design Driving Positive Behaviors

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Product people possess the creative and ethical wherewithal to persuade users to behave in ways that materially improve their lives – using our powers for good. The secret is to understand that, if we want to connect our product’s use to a repetitive consumer habit, we must identify the internal trigger that drives consumer behavior. Understanding this crucial piece can explain how software products become so habit forming.
In this episode, Sean and Joe chat with Nir Eyal, keynote speaker at ITX’s Product Momentum: Beyond the Features product conference (June 19-21), whose work on Behavioral Design has brought him and us to the intersection of psychology, technology, and business. The goal of his work is to help product people design the products and services that consumers want to use and that drive positive, habit-forming behaviors. Nir combines a gift for observation with an uncanny awareness to convert life experiences into problem statements that ultimately lead to research, learning, and discovery.

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Setting , Pursuing, and Reaching Goals: Implementing OKRs with Christina Wodtke

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Success is the most highly valued commodity in the business world, though it can mean different things to different people depending on circumstance. Regardless of how you define it, where does success come from without goals? Working hard toward an unclear target is like fishing in a puddle – trying to make a catch where there’s nothing to be caught. A business without well-articulated goals won’t be a business for long.

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Blazing the Path to Product-Market Fit: Dan Olsen

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Full disclosure. Technically speaking, I don’t claim to know anything. Okay, that may not be entirely true. There’s a lot of knowledge I’ve gained through experience. But not much else of what I truly know is (what I would call) organic; most of what I know I’ve learned from others.

For example, I’m not a technologist by training or trade. In the same way my knowledge of automobiles is limited to their operation (but not to their repair), my knowledge of how software product people work their magic is, shall we say, “well contained.” But that doesn’t mean I haven’t noticed how they effortlessly convert user insight and market data into a product vision to make our world a better place. I stand in awe of the designers and developers who translate that vision into problem-solving software products. My brain isn’t wired to work that way, but thank goodness our world is populated with a community of technology artists whose brains are.

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