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Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here

63 / Unlock Your Inner Genius

shawn-livermore-woods
Shawn Livermore
Product Perfect

Attaining so-called “genius status” – Mozart, Steve Jobs, Einstein spring to mind – seems untouchable to us mere mortals. Or is it. As product people, we have more genius within us than we give ourselves credit for, Shawn Livermore says. In this episode of the Product Momentum Podcast, Sean and Matt are joined by Shawn …

shawn-livermore-woods
Shawn Livermore
Product Perfect

Why Adopting a Diverse and Inclusive Mindset Matters in Your Product Development Process

Whether you’re building products for hundreds, thousands, or millions of individuals, design that provides as many points of access as you have users is no longer a nice-to-have. For reasons based not only in social responsibility but in sound business management, inclusive design is a must. And embedding it into our everyday ways of working begins with the designers and design teams whose duty it is to carry the banner forward.

Over the past few years, the UX design team at ITX started thinking about adopting a more inclusive lens in our work and soon came to realize why it was so important to us as designers, but also as human beings.

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62 / Brand Archetypes Help Our Products Speak to the World

Margie Agin Headshot
Margie Agin
Centerboard Marketing

We don’t have to know what the word archetype means to recognize how it connects our brand with our users. Brand archetypes help us choose the right words, assemble them in the right order, and communicate the experience our users expect, Margie Agin explains. Our brand is how our products speak to the world. In …

Margie Agin Headshot
Margie Agin
Centerboard Marketing

AMA 2021 Pinnacle Awards

June 24th, 2021 Rochester, NY – ITX celebrated an accolade from the Rochester Chapter of the American Marketing Association, winning a Pinnacle Award in the Paid Search and /or Display category. Local companies are recognized by the American Marketing Association due to their program strategy, tactics, creativity, and, most importantly, the results of their creativity.

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61 / Simple Steps for High-Touch User Engagement

Rob Fitzpatrick Headshot
Rob Fitzpatrick
Entrepreneur, Author

Maybe more than anything else, product people want good, honest, relevant feedback about their products. And their go-to source for the straight-up truth? Moms and best friends. They’re the ones who’ll give you the sort of “big-picture feedback you’re desperate for.” And the best part is they know enough not to give advice you didn’t …

Rob Fitzpatrick Headshot
Rob Fitzpatrick
Entrepreneur, Author

60 / Define Your Brand With Innovative UX Design

Bill Flora Headshot
Bill Flora
Blink

    As product people, how do we know when the time is right to “color outside the lines”? In this episode of the Product Momentum Podcast, award-winning product designer and strategist Bill Flora joins Sean and ITX’s Mike Thone (a designer/disruptor in his own right) to chip away at the question.  Maybe experiment with …

Bill Flora Headshot
Bill Flora
Blink

59 / Balance Mission & Vision For Great Products

Esteban Contreras Headshot
Esteban Contreras
Hootsuite

    What does it really mean to be obsessed with serving your customers? How can we balance mission and vision to build great products? In this episode of Product Momentum, ITX product leader Matt Bush joins Sean in a lively conversation with Esteban Contreras, a Senior Director of Product Management at Hootsuite. Like many so organizations …

Esteban Contreras Headshot
Esteban Contreras
Hootsuite

How We Championed a Product Inclusion Mindset

Illustration showing inclusion in digital products

If the mission of User Experience is to design experiences that improve the lives of others, how can we allow the process we use to conceive these experiences, and ultimately the product or service themselves, to exclude whole segments of people? That is precisely what happens when we allow irresponsible design practices to deliver harm through the experiences we’ve helped create.

To begin to address these flaws, designers need education around inclusion, awareness of what inclusive design looks like, and a pathway to action that embeds inclusive practices into the design and development process.

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Illustration showing inclusion in digital products

58 / Innovate With Continuous Discovery

Headshot of Teresa Torres
Teresa Torres
Product Talk Academy

    Innovation is important, especially for digital products. However, it can also be an annoyance if a clear focus on customer needs is not present. This is where continuous discovery comes into play, Teresa Torres explains. In this episode of the Product Momentum Podcast, Sean and Paul talk with Teresa Torres, a product discovery coach and …

Headshot of Teresa Torres
Teresa Torres
Product Talk Academy

57 / The Product-Led Organization

Product Momentum Podcast guest Terrence Liverpool
Terrence Liverpool
Synchrony

What does “product-led” really mean, and how can you leverage it in your personal practice and throughout your organization? Terrence Liverpool has some answers on these topics.   In this episode of Product Momentum, Sean and Paul catch up with Terrence Liverpool, AVP, Consumer Bank Digital Product Manager at Synchrony Bank. Terrence is an innovator …

Product Momentum Podcast guest Terrence Liverpool
Terrence Liverpool
Synchrony

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