Without proper setup and management, Google Analytics data can be misleading or even wrong. Learn how to properly set up and track your Google Analytics metrics by avoiding these common mistakes.
Podcast: Play in new window | Download
Interested in adding gamification techniques to your product? Gregg Gordon is the person to talk to. In this episode, Sean and Joe discuss gamification as an important part of the system design process, and then have a great conversation with Gregg Gordon, CEO of SSRN.com. Gregg has over 20 years’ experience in gamification, a means for …
Podcast: Play in new window | Download
In this episode, Sean and Joe discuss the different aspects of creating and measuring product loyalty and advocacy and then talk with Adam Bates from Amazon about how he works on creating loyalty within his own customer base. Adam is the Head of Product Management at Amazon and has over a decade of experience working in …
Podcast: Play in new window | Download
Personas have been used by marketers for decades, and they are invaluable in shaping a product that will be valuable to users from different backgrounds and of differing abilities. In this episode of the Product Momentum Podcast, hosts Sean and Joe first discuss personas and their role in the software development process. They then proceed …
Trust is foundational for building your brand in the minds of your customers. A single security breach is all that it takes to damage how you are perceived in the market. Fortunately, there are new technologies that make it easy to secure your information and validate the identity of
your users.
There are three key influencing factors that will get people to change their behaviors over the long run. Understanding what drives decision making for individual users is a critical step in understanding how to change minds and modify behaviors with technology. Let’s dive in.
What you should know about SPF and the unrelenting issue of spam.
Why do some companies get the importance of the customer-brand experience, and others simply don’t?