The ITX Guide to A/B Testing: Eliminating Guesswork and Making Data-Driven Decisions

Use A/B testing to eliminate the guesswork and make data-driven decisions to increase conversion and usage rates for your digital product.

Use A/B testing to eliminate the guesswork and make data-driven decisions to increase conversion and usage rates for your digital product.
The Intelligent Digital Mesh – a secure set of connections between technology, services, and data – is a foundation for future generations of digital business and ecosystems.
What better way to get insight into what your end users want than to ask them? User testing is vital to a healthy and successful development life cycle.
Enabling your organization to help customers be heard is a powerful way to maintain customer loyalty.
Peeling back the layers of your competition is fundamental to developing a product that will inspire your customers.
Disruptive changes in technology can lead to new opportunities. Will you change with them?
The path to an inspiring end user experience starts with collaborative customer relationships.
Generating trust begins by clearly explaining to customers how your product will solve their problem. Videos can be a powerful tool for telling complex stories in a comprehensible way.
Setting up your infrastructure in a fixed mindset will inevitably lead to waste. Keeping in a cloud mindset allows you to view infrastructure in a completely different light.
“Innovation” has become a major part of virtually every company’s culture. It’s vital to gaining a competitive advantage in any marketplace. So why does it fail so often?