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ITX Corp Named Recipient of 2021 ETHIE Award

December 9, 2021 Rochester, NY — ITX Corp., a leading producer of custom software products headquartered in Rochester, NY, announced today that it has been named a Recipient of Elevate Rochester’s 2021 ETHIE Award. The ETHIE, sponsored by Elevate Rochester, recognizes organizations in the Rochester region that exemplify high standards of ethical behavior in their everyday operations, particularly in response to heightened challenges and crises. The ETHIE is widely considered among the region’s premier awards.

 

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73 / The Competence Ramp: From Efficacy to Mastery

Scott Rigby Guest Speaker at Product Momentum Podcas
Scott Rigby, Ph.D.
Immersyve Inc.

Scott Rigby, Ph.D. joins Sean and Paul for the second in a three-part series on Self-Determination Theory – specifically, the basic human needs of Autonomy, Competence, and Relatedness. In this episode, our conversation centers around Competence: the need to be effective and successful at what we’re doing. It doesn’t come easily, or immediately; rather, it’s … Continued

Scott Rigby Guest Speaker at Product Momentum Podcas
Scott Rigby, Ph.D.
Immersyve Inc.

72 / The Product Leader’s Dilemma: Balancing Possibility, Predictability

Janna Bastow Guest Speaker at Product Momentum Podcast
Janna Bastow
ProdPad

As product leaders, we’re rarely hired to build a product from scratch. Unless, of course, you’re the founder. Much of the time we’re handed our predecessor’s backlog with little guidance – other than, perhaps, “Here, help us with this.” And with that, you’re faced with a decision to make, as introduced by Janna Bastow: press … Continued

Janna Bastow Guest Speaker at Product Momentum Podcast
Janna Bastow
ProdPad

71 / From Autonomy to Innovation

Scott Rigby Guest Speaker at Product Momentum Podcas
Scott Rigby, Ph.D.
Immersyve Inc.

Connecting the dots between theory and application is rarely an easy task. It’s made a bit easier, though, when the theory goes to the heart of human existence: we want – no, we need – to be the authors of our own narrative. And that narrative must be something that we endorse and take ownership … Continued

Scott Rigby Guest Speaker at Product Momentum Podcas
Scott Rigby, Ph.D.
Immersyve Inc.

The Product Manager’s Dilemma: For Which Jobs Is Jobs-To-Be-Done Best Suited?

Demystifying Task Analysis of the JTBD Strategy

When I first waded into the JTBD pool a decade ago, I found myself conflicted. I was enamored with this theoretical approach to making disruptive strategies into executable roadmaps to solve customers’ needs, but I was simultaneously confused by the cottage industry terms that cropped up around the JTBD community.

The ancestry of the JTBD theory can be directly traced back at least 25 years to Tony Ulwick’s book, Business Strategy Formulation, and later codified in Clayton Christensen’s The Innovator’s Solution. Before these, dozens of marketing and Human-Computer Interaction (HCI) works reference many forms of Task Analysis, which closely resemble Jobs processes.

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70 / Making Innovation Predictable

Tony Ulwick Guest Speaker Product Momentum Podcast
Tony Ulwick
Strategyn

What if there were a way to know that your product was going to win in the marketplace – and to know it even before you begin development? In this episode of the Product Momentum Podcast, Tony Ulwick – CEO of Strategyn and “father of the Jobs To Be Done framework” – joins Sean and … Continued

Tony Ulwick Guest Speaker Product Momentum Podcast
Tony Ulwick
Strategyn

69 / Take Small Steps To Achieve Product Vision

Esther Derby Guest Speaker Product Momentum Podcast
Esther Derby
esther derby associates, inc.

Achieving product vision isn’t just about where we’re going, it’s also about where we begin the journey. A clear vision should also provide a path toward resolution of problems when they arise, Esther Derby says. Product teams should find their vision aspirational, yet relatable to their work and their values as humans. In this episode … Continued

Esther Derby Guest Speaker Product Momentum Podcast
Esther Derby
esther derby associates, inc.

68 / Design Thinking’s Double-Edged Sword

Scott Berkum Guest Speaker at Product Momentum Podcast
Scott Berkun
Author, Speaker

For people who love their work as much as UX designers do, it can be easy to get “lost in the sauce,” tackling projects for the love of the craft as opposed to applying your craft to solving complex problems for the benefit of others. Scott Berkun describes how design thinking helps keep us centered … Continued

Scott Berkum Guest Speaker at Product Momentum Podcast
Scott Berkun
Author, Speaker

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