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67 / Innovation Through Digital Anthropology

Ali Colleen Neff Guest Speaker Product Momentum Podcast
Ali Colleen Neff
Anaplan

For product people, a big part of the job is understanding not only what motivates our users, but also the systems they are tied to – and how those two things tie together. As it turns out, the bond that connects them is formed by the tools we build and the best practices we develop … Continued

Ali Colleen Neff Guest Speaker Product Momentum Podcast
Ali Colleen Neff
Anaplan

Key Takeaways from the 2021 Design + Diversity Conference

Embedding inclusive design and user accessibility into our everyday ways of working starts with us designers. At ITX, we walk the talk and take our commitments seriously. So when we learned about the 2021 Design + Diversity Conference, we made a point to show up – in force.

The 3-day, virtual event featured a diverse set of speakers and attendees. Conference keynotes addressed the following topics, each fundamental to the growth and acceptance of inclusive design…

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ITX Voted “Best Software Developer” in Rochester, NY

August 12, 2021 Rochester, NY — ITX Corp., a leading producer of custom software products headquartered in Rochester, NY, announced today that RBJ Reader Rankings has recognized ITX as the winner in the Technology: Best Software Developer category. The winners, as voted on by readers, were announced in a video presentation. 

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65 / The Creation of Culture as a Competitive Advantage

chalmers-brothers
Chalmers Brothers
Author, Speaker, Leadership Coach

What job are product leaders really paid to do? When you boil it all down, leaders are paid to deliver results. Quantitative, which many believe are more easily measured. And qualitative, which invites the notion of organizational culture: much more difficult to measure, but more important in today’s world than ever before, Chalmers Brothers claims. … Continued

chalmers-brothers
Chalmers Brothers
Author, Speaker, Leadership Coach

66 / Key Elements that Foster the Product Mindset

marc-abraham
Marc Abraham
ASOS

There is an ongoing evolution in organizations toward an emphasis on the customer experience with your product versus a steady delivery of flashy new features. The former focuses on outcomes, known by Marc Abraham as “product mindset.” The latter embraces outputs, perhaps better known as “feature bloat” or “experience rot.” In this episode of the … Continued

marc-abraham
Marc Abraham
ASOS

64 / Managing User Feedback to Prioritize Your Product Roadmap

keith-frankel
Keith Frankel
Parlor

Product leaders need to be astute prioritizers. That means we have to say no – a lot. To the sales rep begging us to build “the next big thing.” And to the customer account rep pleading for a flashy new feature. The response from Keith Frankel to these cries for help is, “Make your case. … Continued

keith-frankel
Keith Frankel
Parlor

63 / Unlock Your Inner Genius

shawn-livermore-woods
Shawn Livermore
Product Perfect

Attaining so-called “genius status” – Mozart, Steve Jobs, Einstein spring to mind – seems untouchable to us mere mortals. Or is it. As product people, we have more genius within us than we give ourselves credit for, Shawn Livermore says. In this episode of the Product Momentum Podcast, Sean and Matt are joined by Shawn … Continued

shawn-livermore-woods
Shawn Livermore
Product Perfect

Why Adopting a Diverse and Inclusive Mindset Matters in Your Product Development Process

Whether you’re building products for hundreds, thousands, or millions of individuals, design that provides as many points of access as you have users is no longer a nice-to-have. For reasons based not only in social responsibility but in sound business management, inclusive design is a must. And embedding it into our everyday ways of working begins with the designers and design teams whose duty it is to carry the banner forward.

Over the past few years, the UX design team at ITX started thinking about adopting a more inclusive lens in our work and soon came to realize why it was so important to us as designers, but also as human beings.

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AMA 2021 Pinnacle Awards

June 24th, 2021 Rochester, NY – ITX celebrated an accolade from the Rochester Chapter of the American Marketing Association, winning a Pinnacle Award in the Paid Search and /or Display category. Local companies are recognized by the American Marketing Association due to their program strategy, tactics, creativity, and, most importantly, the results of their creativity.

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How We Championed a Product Inclusion Mindset

If the mission of User Experience is to design experiences that improve the lives of others, how can we allow the process we use to conceive these experiences, and ultimately the product or service themselves, to exclude whole segments of people? That is precisely what happens when we allow irresponsible design practices to deliver harm through the experiences we’ve helped create.

To begin to address these flaws, designers need education around inclusion, awareness of what inclusive design looks like, and a pathway to action that embeds inclusive practices into the design and development process.

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Illustration showing inclusion in digital products

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