The ITX Guide to A/B Testing: Eliminating Guesswork and Making Data-Driven Decisions
Use A/B testing to eliminate the guesswork and make data-driven decisions to increase conversion and usage rates for your digital product.
01 / Developing Personas
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Jeremy Durham
Paychex
Personas have been used by marketers for decades, and they are invaluable in shaping a product that will be valuable to users from different backgrounds and of differing abilities. In this episode of the Product Momentum Podcast, hosts Sean and Joe first discuss personas and their role in the software development process. They then proceed …
Jeremy Durham
Paychex
Introducing the ITX Product Momentum Podcast
With this podcast, ITX hopes to share our best practices and thought leadership to help others effect change in the world. Take full advantage of everything Product Momentum has to offer.
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Peeling Back the Competition
Peeling back the layers of your competition is fundamental to developing a product that will inspire your customers.