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17 / Human-Centered Design

Headshot of Kim Goodwin
Kim Goodwin
Leadership Consultant, Author

Product people get excited about solving problems that make users’ lives better. On that we can all agree. It’s the approach through which we choose to achieve that goal where differences arise. Sometimes the differences are more clear – Agile vs. Waterfall, for example. On other occasions, the difference is less obvious. Take user-centered vs. … Continued

Headshot of Kim Goodwin
Kim Goodwin
Leadership Consultant, Author

Introducing Gender Perspective Into Design

Earlier this winter (summer in the northern hemisphere), I enjoyed facilitating the first-ever Gender Jam in Buenos Aires, Argentina. The event was organized by Buenos Aires Service Jams, the local chapter of the Global Service Jams – a non-profit and volunteer-based network of service design aficionados – and MásMujeresUXar, the local chapter of Mas Mujeres Ux, a community of women from Latin America who work in user experience and try to empower women in technology and enhance their visibility through workshops and access to educational courses.

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Illustration of people building a lightbulb puzzle

ITX Product Momentum Podcast – Episode 16: Developing Organizational Agility

Imagine a world in which we drop the labels that segregate us as Lean. As Agile. As waterfall. As design thinkers. Imagine a world where instead we build the kinds of organizations and cultures that encourage and reward learning and customer centricity, that incentivize teams to deeply understand their customers and to ensure that we’re always delivering value on their behalf. Let that sink in.
In this episode, hosts Sean and Joe chat with Jeff Gothelf, author, coach, consultant, and a featured keynote speaker at ITX’s 2nd annual ITX UX 2019: Beyond the Pixels design conference. The world Jeff hopes for is not necessarily the one he predicts, but it is a world that allows us to freely pick and choose the components and methodologies that work best within our respective domains.

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Infographic of puzzle, cycle into a successful site

16 / Developing Organizational Agility

Headshot of Jeff Gothelf
Jeff Gothelf
Coach, Consultant, Keynote Speaker

Imagine a world in which we drop the labels that segregate us as Lean, as Agile, as Waterfall, as Design Thinkers. Instead, imagine a world where we build the kinds of organizations and cultures that encourage and reward learning and customer centricity, that incentivize teams to deeply understand their customers, and that ensure that we’re … Continued

Headshot of Jeff Gothelf
Jeff Gothelf
Coach, Consultant, Keynote Speaker

Design Your Own ROC’n UX Conference Experience

The momentum is building! ITX is in full growth mode; we’re designing our snazzy new digs in downtown Rochester’s Innovation Zone; and soon we’ll be celebrating all the excitement and more during our 2nd annual ITXUX2019: Beyond the Pixels design conference, Oct. 3-5. We’re psyched for you to join us and our amazing guest speakers for three awesome days of intimate workshops, dynamic keynotes, and plenty of networking with your colleagues and newfound friends.
Are you ready to pull the trigger and reserve your seat? Or are you still wondering whether ITXUX2019 is right for you? Fair question. But once you check out our line-up of guest speakers and their many accomplishments, you’ll realize we designed this UX conference with specifically you in mind.
Still not convinced and looking for more? Well look no further than this post. Cuz we’ve asked the experts – our fellow ITXers – what they love to do when they’re not creating great software. As you’ll see, just like UX design the options are limitless!

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ITX UX 2019 event slide

15 / Test Assumptions to Achieve Product-Market Fit

Headshot of Dan Olsen
Dan Olsen
Olsen Solutions

Software product development is hard enough. It’s harder still when our investment of resources is based on a set of untested assumptions. The probability that we perfectly address each of the hundreds or thousands (millions?) of assumptions, hypotheses, and decisions is super low. Once we get comfortable with the idea that many of our assumptions … Continued

Headshot of Dan Olsen
Dan Olsen
Olsen Solutions

ITX Product Momentum Podcast – Episode 14: Taking Product Design Beyond Today’s Conventions

The common understanding is that to be successful in today’s digital environment designers need to solve problems while building products that people want and need to use. While that may be the core of it, it’s only the core. There’s so much more to it. When we talk about interaction design, designing software products, and today’s rapidly emerging next-gen experiences, designers now need to think about what it means to learn, to adapt, and to change.
In this episode, Sean and Joe chat with Tim Wood. Tim wears a couple hats these days, one as Professor of Industrial Design and Interactive Design at Rochester Institute of Technology (RIT), the other as Design and User Experience Innovation Lead at Corning Inc. Playing in both sandboxes gives Tim the opportunity to engage in the private sector while peering beyond the horizon through the lens of higher education.

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Illustration of person with lightbulb head breaking from chain

14 / Taking Design Beyond Today’s Conventions

Tim-Wood
Tim Wood
Corning Inc.; RIT School of Design

The common understanding is that to be successful in today’s digital environment designers need to solve problems while building products that people want and need to use. While that may be the core of it, it’s only the core. There’s so much more to it these days, Tim Wood explains. When we talk about interaction … Continued

Tim-Wood
Tim Wood
Corning Inc.; RIT School of Design

Product Conference Ignites Momentum in Software Product Community

As markets shift with end user needs and preferences, product people respond. The pace at which problems are solved is exceeded only by the next round of challenges that rush in to replace them. This unrelenting cycle generates two kinds of momentum: first, at the micro level, product teams generate momentum by aligning around a Vision and Roadmap that are brought to life by Motivated teams who have the Capability to solve complex technology problems.

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