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The Great Technology Bake-Off

Strategy,

Choosing the correct technology vendor for a strategic software product development project is crucial. It can be the difference between building a competitive advantage and wasting a whole lot of dough.

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Backups Are a Matter of Trust

Strategy,

Having a backup in place enforces the trust your stakeholders have with your system, that it will continue to serve clients and provide them with what they need, when they need it.

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The Three E’s of Inspiration

Strategy,

The Self Determination Theory could be the key to help your clients become inspired by your solutions.

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Trust-Transparency-Marketing

Strategy,

Not earning a potential client’s trust could be the difference between a lifelong customer and a missed opportunity.

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Mobile First Web Service APIs

What good is it to have a well-designed responsive user experience if other elements in your technology stack can’t accommodate it?

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The 4th Dimension of Competition

Strategy,

Price, quality and speed. What’s the 4th dimension that will set you apart from your competition?

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Customer Loyalty is Not a Transaction

User Experience,

Every customer interaction functions as a rung on the ladder and provides an opportunity to either move up or down in the eye of the customer.

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Social Media for Business Part 3: Instagram

Is your company effectively using Instagram?

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Fragmentation and Why Mobile Testing is a Costly Challenge

Addressing the entire spectrum of devices and operating systems may be the problem.
Target your technology.

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Continuous Improvement: Get to Market and Iterate, Iterate, Iterate

The minute you stop improving your product, and call it “finished”, is the minute it starts to become obsolete.

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