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Building know-how from the ITX team blog

Top 3 Stages for eCommerce Customers

E-commerce has been growing steadily for years. In 2013, e-commerce sites will require a special focus and dedication to maximize their value. Much the way a physical store focuses on details like lighting and music, those details can make a big difference for an e-commerce site. One huge advantage is that e-commerce allows you to test possible improvements and then implement the ones that deliver the best results.

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Responsive Design: A Quest for Strong Mobile Experiences

Responsive design is becoming popular for many Web developers who are looking for new and innovative ways for users to have a better experience with their websites. Responsive design websites are able to conform to the size of the user’s screen, whether it’s on a mobile phone, tablet or desktop computer, so they will have a better experience navigating through the site.

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Too Many Choices Paralyze Buyers

Consumer research shows that the American consumer is suffering from choice fatigue. A study found that too many choices actually frustrates shoppers. Especially in the world of online sales, people are in a hurry and will not wade through too many options.

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5 Conversion Techniques You Can’t Live Without

Your conversion rate is a measure of the number of potential customers who go on to buy. In the context of a website, it is usually the percentage of visitors who make a purchase. Many websites concentrate solely on increasing the number of visitors they draw. However, these sites often have fairly simple problems that can be addressed to increase the conversion rate and improve the bottom line at minimal expense.

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Taking Your Website Strategy Mobile

The online world changes constantly. One of the new catchphrases floating around in the community is “responsive design.” Responsive design refers to a website resizing automatically depending on the device or resolution the visitor is using.

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The Mobile Testing Challenge

Mobile adds new complexities to developing high-quality solutions. A very large number of phones, screen sizes and versions of mobile operating systems exist, and each is unique.

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Does Your Content Travel Well?

One of the most attractive things about smartphones is their ability to provide connectivity anywhere. Marketers are missing the opportunity to hook more smartphone users simply because the content they want to access doesn’t travel well over the channels consumers use on their mobile devices.

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Tips to Ease the Transition to Responsive Design

As technology constantly evolves, many companies look to add mobile sites, mobile applications and Web apps to expand their digital presence and to engage with their customers. But keeping up with the latest addition to the digital world can be time-consuming and expensive. The responsive design methodology provides a solution to these important concerns.

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Native Versus Mobile App Development

There is currently much controversy over which mobile apps are better — native applications or mobile cloud applications. To examine this controversy, it is important to look at the differences between developing mobile cloud apps and native apps.

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5 Questions to Find Your Killer App!

We are all now connected 24 hours a day with access to information and tools that define how we interact with the world. We make decisions based upon which companies are easiest to do business with and which make incremental improvements in our lives. So how do you find the killer app in your industry or market? Start by asking these five questions.

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