Trust is foundational for building your brand in the minds of your customers. A single security breach is all that it takes to damage how you are perceived in the market. Fortunately, there are new technologies that make it easy to secure your information and validate the identity of
your users.
There are three key influencing factors that will get people to change their behaviors over the long run. Understanding what drives decision making for individual users is a critical step in understanding how to change minds and modify behaviors with technology. Let’s dive in.
What you should know about SPF and the unrelenting issue of spam.
Why do some companies get the importance of the customer-brand experience, and others simply don’t?
As someone who lives and breathes technology, customer experience, and branding for a living, I’m hyper-aware of who’s doing all three right—and Disney World is doing them very, very right.
No doubt about it, mobile’s a must. But before you rush headlong into the world of smart phones and tablets, you need to have a plan and goals. Here are some things to consider.
What you need to know about Content Management Systems, and some tips on choosing the right one for your company’s website.