Gregg Gordon

SSRN

Gamification is a means for eliciting specific behaviors from your users by depending on the premise that humans are naturally competitive. Some more than others, but competition is the basis for our economy and drives many of our behaviors whether we admit it or not. In this episode, Sean and Joe discuss gamification as an …

Adam Bates

AMAZON

  Advocacy is the goal for any software product that interacts with humans. Whether you’re building a website, a mobile app, or any digital technology that interfaces with people, the goal is to build product loyalty among users. This is done by moving the client up the loyalty ladder, starting with earning trust, then building …

Jeremy Durham

Paychex

Personas have been used by marketers for decades. They are valuable because they help everyone on your software product development team to empathize with the users of your products. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users. In fact, an accurate …