Renu Singh and Brian Harrington

University Of Rochester

  Time, technology, and innovative thinkers have revolutionized what the healthcare system stands for today. Regardless of these achievements, though, the entire system remains very health-centric, focusing only on what happens when something goes wrong and a patient must seek out help. Imagine a framework that flipped this concept on its head, putting the patient …

Kate O’Neill

KO Insights

As companies implement more technology and automation into their products and services, it’s all too common for them to forget that customers and users are human beings. We should always be thinking of the human side of technology and software, considering how our users feel, think, and how to best communicate with them, to give …

Sebastian Errazuriz

ERRAZURIZ STUDIO

The best way to solve a problem is to first examine the people who have encountered it instead of looking at the problem itself. Doing so, allows you to get a different point of view. Through creativity, in-depth research of the people using your product, and technology, teams can exponentially improve the way software products …

Gregg Gordon

SSRN

Gamification is a means for eliciting specific behaviors from your users by depending on the premise that humans are naturally competitive. Some more than others, but competition is the basis for our economy and drives many of our behaviors whether we admit it or not. In this episode, Sean and Joe discuss gamification as an …

Adam Bates

AMAZON

  Advocacy is the goal for any software product that interacts with humans. Whether you’re building a website, a mobile app, or any digital technology that interfaces with people, the goal is to build product loyalty among users. This is done by moving the client up the loyalty ladder, starting with earning trust, then building …

Jeremy Durham

Paychex

Personas have been used by marketers for decades. They are valuable because they help everyone on your software product development team to empathize with the users of your products. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users. In fact, an accurate …