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135 / The New PMO: Strategic Partner in Business Transformation, with Laura Barnard

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Laura Barnard
PMO Strategies

In this episode of Product Momentum, Laura Barnard invites us to imagine the strong business outcomes our organizations can realize when we create space for strategy and execution to work in concert, instead of at odds. Founder of PMO Strategies and author of The Impact Engine (available Sept. 2024), Laura has been a driving force … Continued

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Laura Barnard
PMO Strategies

134 / Lessons in Product Leadership: The Art of Communication, with Gabrielle Bufrem

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Gabrielle Bufrem
Product Leadership Coach

When you’re communicating as a product leader, how often do you consider what your audience needs to hear…at that precise moment in time? How do you deliver your message in a way that they can understand? Product coach Gabrielle Bufrem, in her keynote at the New York Product Conference (NYPC), says that “communication is effective … Continued

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Gabrielle Bufrem
Product Leadership Coach

133 / From Positioning to Sales Pitch: How to Make the Buying Process Easier, with April Dunford

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April Dunford
Ambient Strategy

As the saying goes, not to decide is to decide. And, as April Dunford explains in this episode of Product Momentum, ‘not to decide’ — that is, the customer’s own inability to make a decision — swipes 40-60% of the average B2B salesperson’s revenue pipeline. (source: The JOLT Effect, by Matthew Dixon). B2B selling is … Continued

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April Dunford
Ambient Strategy

ITX Receives Certification as a ‘Great Place To Work®’

April 24, 2024 Rochester, NY — ITX Corp., an award-winning producer of custom software products headquartered in Rochester, NY, announced it has been named a Great Place to Work – Certified™ company, a national recognition that celebrates organizations who create an outstanding employee experience. The GPTW certification marks the company’s first such national honor; ITX is a five-time recipient of Rochester’ Top Workplace Award, was selected as a 2023 Best Company to Work for in New York, and was named a winner of Elevate Rochester’s 2021 ETHIE Award.

“We’re proud to earn this certification, and I am proud of the environment we have created here,” said ITX CEO Ralph Dandrea. “At ITX, we lean on our values to ensure a positive, supportive workplace where experimentation and innovation can thrive, so we can deliver great value to our clients. Most of all, I am grateful to our entire team, who work so hard to strengthen the culture we have built; it gives me great confidence for the future.”

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Great Place to Work Badge along with some ITX Team members in the background.

132 / 3 Ways AI Is Transforming Product Management, with Janna Bastow

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Janna Bastow
ProdPad

Integrating AI tools into the product management workflow isn’t about cutting humans out of the loop. There’s nothing in the product manager playbook saying, “yeah, yeah, just build this idea and ship it.” Instead, as ProdPad co-founder and CEO Janna Bastow suggests, use AI tools to remove some of the grunt work so that we … Continued

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Janna Bastow
ProdPad

ITX Product + Design Conference 2024

The Product + Design Conference returns to Rochester, NY on June 27-28, 2024! Celebrate the power of UX design and product development with a 2-day conference experience and learning from industry thought leaders.

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ITX Honored To Be a Rochester Top Workplace for 2024

2024 marks the fifth consecutive year of recognition

April 4, 2024 Rochester, NY – ITX is honored to celebrate the fifth-consecutive year of being named a Top Workplaces in Rochester, NY. The company commemorated the achievement at the Rochester Top Workplaces award ceremony on Wednesday, April 3.  

 

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Banner with the Rochester Top Workplaces 2024 Award Badge.

The New York Product Conference 2024

The NY Product Conference brings 400 others to Manhattan, NY for a full day of inspiring keynotes. Hosted by Product Collective, the 2024 keynote speakers include leaders from NBC Universal Media, Gumroad, FourSquare, and more. ITX is sponsoring the Official NYPC After Party, and Product Momentum will be recording live podcast episodes during the event.

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131 / Shift Left: Integrating a Security Mindset Early in the Software Development Life Cycle, with Paul Connaghan

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Paul Connaghan
RiverSafe

When product development teams build new software tools and systems, they like to start with the end in mind by nudging quality assurance and security scanning closer to the early stages of the process. Paul Connaghan, Principal Application Security Consultant at RiverSafe in London, UK, says this “shift left” approach goes straight to the heart … Continued

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Paul Connaghan
RiverSafe

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