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Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here

Harness the Power of Discovery: Matching Team Skills to Client Needs

Keys to Stewarding the Client Investment & Maximizing ROI

Getting to the heart of a client’s concern is the crucial first step to delivering an effective software solution. But deciphering complex requirements and balancing competencies between a client and a technology partner can be a daunting task. This is where discovery comes into play.

In our series’ first post, Discovery: Understanding the Problem Space, we learned that discovery begins before kickoff with a client-focused “needs analysis session.”

In this blog, we’ll explore how discovery activities help teams gain powerful insights, establish trust, and deliver impactful solutions as they work to steward the client investment.

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110 / Futures Thinking and UX Design, with Phil Balagtas

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Phil Balagtas
HABITAT

For more than a decade, Futures Design thinker Phil Balagtas has been developing tools for fusing the concepts of strategic foresight and speculative design with traditional design strategy. On June 22-23 at the ITX Product + Design Conference, he’ll share many of these insights. In a Day 1 workshop and Day 2 keynote, Phil will …

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Phil Balagtas
HABITAT

109 / Co-creation in the Age of Digital Transformation, with Yuting Chu

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Yuting Chu
Product Manager & Consultant

Though product management remains a relatively young profession, the pandemic-induced digital transformation has accelerated its maturation at a rate far faster than it would have otherwise. Yuting Chu believes this phenomenon has positioned product managers to take a more entrepreneurial approach to product development – one that incorporates the experiences of all stakeholders, called co-creation. …

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Yuting Chu
Product Manager & Consultant

108 / The Human Reality of User Experience, with Aaron Usiskin

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Aaron Usiskin
Zelis

The recent acceleration of artificial intelligence into the product + design space may spark more answers than questions. But the questions that persist are big ones. In this episode of Product Momentum, Aaron Usiskin, Director of UX/UI Enterprise Incubation and Enablement at Zelis, explores this philosophical head-scratcher: with AI/ML, are we at risk of losing …

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Aaron Usiskin
Zelis

107 / A Lesson in Product Management: Outcomes > Outputs, with Kax Uson

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Kax Uson
Adevinta

The journey of Kax Uson from employee #1 at an e-commerce start-up in the Philippines to Head of Product at Adevinta looks familiar to the path so many product managers have taken. At every turn, she’s learned the processes and tools that come with the role – and then unlearned the ones that became a …

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Kax Uson
Adevinta

Radhika Dutt Joins Product + Design Conference 2023 Speaker List

Author of Radical Product Thinking to Offer Workshop, Keynote

Shortly before publishing our June 2020 podcast episode with Radhika Dutt, she posted an article entitled,What’s sucking momentum from your product development journey – and what you can do about it. As soon as I read that piece, I knew we needed to invite Radhika to guest on our Product Momentum pod. The fit was just too good.

Here we are, 3 years on, and the fit is just as strong.

We’re excited to welcome Radhika to conduct a workshop and deliver a keynote address during our 2-day Product + Design Conference, here in Rochester, NY on June 22-23!

Radhika – an entrepreneur, product leader, and author of Radical Product Thinking: A New Mindset for Innovating Smarter, joins UX and product management legends Jesse James Garrett and Rich Mironov on an increasingly impressive speaker line-up.

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From Product Strategy to Roadmaps and Release Plans

Illustration showcasing how a Product managers starts out with a product strategy and ends up going through a product road map to end up in a product release.

In the Planning Stage, look for the ITX innovation lead to guide the product team from Vision to Strategy to Roadmap. In our recent post, we explained that Vision represents a desired future state. Strategy explains how you’ll get there, and Roadmap lists the mile markers along the journey. In this post, we examine the innovation lead’s role in navigating that path.

Building software isn’t about the features you add – the bells and whistles. It’s about helping your end users be more successful. Any notion that a product with more features is by definition better than a product with fewer features is a misguided one.

Innovation leads help their clients and teams discover the difference between adding features for features’ sake and adding features that solve problems for users and create business value for clients.

Our journey starts with Vision, which directs everyone’s effort and investment toward making users more successful. In addition to vision statement – a declaration of objective – innovation leads help teams strategically derive two additional artifacts: the product strategy and the product roadmap.

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Illustration showcasing how a Product managers starts out with a product strategy and ends up going through a product road map to end up in a product release.

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