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ITX Product + Design Conference 2023

The event was held in Rochester, NY on Thursday, June 22 and Friday, June 23. It was two days packed with workshops and keynotes led by some of the best minds in the product and design industries.

ROC On Tech 2023 Conference

Banner promoting the 2023 ROC on Tech Conference, featuring ITX's Vice President of Global Talent Collene M Burns

The ROC on Tech Conference is designed to create excitement around digital technology, introduce regional companies to the latest technology concepts, and give them direction on what they should be doing to upgrade their businesses to thrive for the next generation.

Banner promoting the 2023 ROC on Tech Conference, featuring ITX's Vice President of Global Talent Collene M Burns

111 / Using Data to Inform Design, with Krissi Xenakis & Jocelyne Dittmer

krissi-xenakis-and-jocelyne-dittmer-podcast-guests
Krissi Xenakis & Jocelyne Dittmer
SVA / IBM

The world may be shrinking, but it doesn’t always feel that way. As product design leaders Krissi Xenakis & Jocelyne Dittmer explain, it’s more important than ever to get aligned around culture and craft, balancing the needs of the business with the needs of the team. Especially with remote and distributed teams, collaboration around complementary …

krissi-xenakis-and-jocelyne-dittmer-podcast-guests
Krissi Xenakis & Jocelyne Dittmer
SVA / IBM

Harness the Power of Discovery: Matching Team Skills to Client Needs

Keys to Stewarding the Client Investment & Maximizing ROI

Getting to the heart of a client’s concern is the crucial first step to delivering an effective software solution. But deciphering complex requirements and balancing competencies between a client and a technology partner can be a daunting task. This is where discovery comes into play.

In our series’ first post, Discovery: Understanding the Problem Space, we learned that discovery begins before kickoff with a client-focused “needs analysis session.”

In this blog, we’ll explore how discovery activities help teams gain powerful insights, establish trust, and deliver impactful solutions as they work to steward the client investment.

Read Article

110 / Futures Thinking and UX Design, with Phil Balagtas

phil-balagtas-podcast-guest
Phil Balagtas
HABITAT

For more than a decade, Futures Design thinker Phil Balagtas has been developing tools for fusing the concepts of strategic foresight and speculative design with traditional design strategy. On June 22-23 at the ITX Product + Design Conference, he’ll share many of these insights. In a Day 1 workshop and Day 2 keynote, Phil will …

phil-balagtas-podcast-guest
Phil Balagtas
HABITAT

109 / Co-creation in the Age of Digital Transformation, with Yuting Chu

yuting-chu-podcast-guest
Yuting Chu
Product Manager & Consultant

Though product management remains a relatively young profession, the pandemic-induced digital transformation has accelerated its maturation at a rate far faster than it would have otherwise. Yuting Chu believes this phenomenon has positioned product managers to take a more entrepreneurial approach to product development – one that incorporates the experiences of all stakeholders, called co-creation. …

yuting-chu-podcast-guest
Yuting Chu
Product Manager & Consultant

108 / The Human Reality of User Experience, with Aaron Usiskin

aaron-usiskin-podcast-guest
Aaron Usiskin
Zelis

The recent acceleration of artificial intelligence into the product + design space may spark more answers than questions. But the questions that persist are big ones. In this episode of Product Momentum, Aaron Usiskin, Director of UX/UI Enterprise Incubation and Enablement at Zelis, explores this philosophical head-scratcher: with AI/ML, are we at risk of losing …

aaron-usiskin-podcast-guest
Aaron Usiskin
Zelis

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