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Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here

ProductCamp EU Cyprus 2023

ProductCamp Europe brings together over 500 tech leaders from around the world, with over 50 speakers giving keynotes and workshops on 3 different stages. At the 2023 event held in Cyprus, ITX’s EVP of Innovation Sean Flaherty gave a Masterclass on Product Leadership.

Discovery: Understanding the Problem Space

Leading Product Innovation, the ITX Way is a new blog series offering an inside look at how Product + Design come together to deliver innovative product solutions.

The product manager role at ITX has evolved throughout our 25-year history. Here, product managers are called innovation leads – more than nuance, the title emphasizes our belief that our clients manage the products we help them build; we are partners in that development.

To best understand the innovation lead’s impact, it’s helpful to drill into their involvement during key stages of the process – Foundation, Planning, Development, and Deployment. In this article, we’ll look at how innovation lead guides discovery activities to help their product team understand the problem space.

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104 / Building the Business Case for UX Design, with Jon Daiello

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Jon Daiello
Paychex

UX Design isn’t about building beautiful products for the sake of beauty itself, says Jon Daiello. We’re building something that solves people’s problems. “Design isn’t here to just manufacture,” Jon adds. “It’s here to help us understand what we should manufacture. That’s one of the big distinctions.” In this episode of the Product Momentum Podcast, …

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Jon Daiello
Paychex

103 / A Product Manager’s Journey through Discovery, with Nesrine Changuel

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Nesrine Changuel
Google

Dr. Nesrine Changuel credits innate curiosity and a personal motivation for unlocking new knowledge as the catalyst that has brought her to Nokia, Microsoft, Spotify, and now Google. Her career journey has been thoughtful and deliberate, first as a researcher and later a transition to product management. Nesrine explains how a growth mindset encourages learning …

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Nesrine Changuel
Google

Product + Design: Collaborative Best Practices That Deliver Transformative Results

Product manager and UX designer working together

A discussion of UX Design and Product Manager roles, best practices for working collaboratively, and the transformative outcomes to be realized

Not long ago, Jesse James Garrett shared his concern over persistent conversations around “the differences between design and product and the antagonisms they sometimes provoke.”In this post, we – 1. Explore the product and design roles, pointing out the differences and embracing the similarities; 2. Identify 5 best practices to exploit the tension and avoid the antagonism; 3. Realize the transformative outcomes that can result when UX + Product join forces.

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Product manager and UX designer working together

102 / Driving Innovation Through Inclusion, with Bernadette Smith

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Bernadette Smith
Equality Institute

Inclusion is for everyone, says guest Bernadette Smith, CEO of Equality Institute. And, she adds, it’s good for business. Companies that prioritize diversity, equity, and inclusion are more profitable than those that don’t. But the key piece of DEI best practices, she concludes, is inclusion. “In order to realize the financial benefits, we have to …

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Bernadette Smith
Equality Institute

Product Momentum Podcast – 100th Episode Book Giveaway

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Product Momentum Podcast – 100th Episode Book Giveaway

The Product Momentum Podcast team is taking a brief pause this week but be sure to enter our 100th Episode Book Giveaway. We hope you’re enjoying some R&R time as well. See you again in the New Year!

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Product Momentum Podcast – 100th Episode Book Giveaway

101 / How No-Code Tools Accelerate the Learning Process, with Jonathan Anderson

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Jonathan Anderson
Candu

No product manager wants to build a bad version of their software. But sometimes that’s what it takes to accelerate the learning process. Well, maybe not a bad version. But an early, admittedly incomplete one. Something you can quickly get out in front of users, gather some feedback about, and iterate on. Today’s podcast guest, …

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Jonathan Anderson
Candu

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