Inspiration

Why Adopting a Diverse and Inclusive Mindset Matters in Your Product Development Process

Whether you’re building products for hundreds, thousands, or millions of individuals, design that provides as many points of access as you have users is no longer a nice-to-have. For reasons based not only in social responsibility but in sound business management, inclusive design is a must. And embedding it into our everyday ways of working begins with the designers and design teams whose duty it is to carry the banner forward.

Over the past few years, the UX design team at ITX started thinking about adopting a more inclusive lens in our work and soon came to realize why it was so important to us as designers, but also as human beings.

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How We Championed a Product Inclusion Mindset

If the mission of User Experience is to design experiences that improve the lives of others, how can we allow the process we use to conceive these experiences, and ultimately the product or service themselves, to exclude whole segments of people? That is precisely what happens when we allow irresponsible design practices to deliver harm through the experiences we’ve helped create.

To begin to address these flaws, designers need education around inclusion, awareness of what inclusive design looks like, and a pathway to action that embeds inclusive practices into the design and development process.

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Illustration showing inclusion in digital products

5 Tips To Boost the UX of Your UX Presentations

The foundation underlying our service as UX Designers is understanding the needs, goals, and frustrations of the users we are designing for.

But we don’t work in a vacuum. So another important aspect of our job is actually presenting our research, the designs we have created, and the outcomes of our proposed solutions.

We have all experienced both the good and the bad of presentations. The bad ones abandon a designer’s commitment for structure, clarity, and the ability to inspire. In their attempts to inform, bad presentations underperform in numerous ways – e.g., overwhelming slides with too much text, using language that doesn’t align with your audience’s knowledge level, or using no slides at all with the presenter scrolling haphazardly through the design, zooming in and out with dizzying speed.

On the other hand, the good presentations embrace the best in UX practices. Through sound format and logical structure they complement the design and deliver a clear, purposeful message that aligns with your audience’s level of understanding. And, like the design they are describing, they inspire!

Are you looking for some presentation tips to improve your next UX presentation? Read on!

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Illustration of person on the couch working, happy emoticon liking the work

Overcoming Barriers To Successful Product Discovery

To those in the digital product space, the term “Discovery Phase” will likely wash over us like many of the other oft-touted buzz words of our industry. But a healthy discovery process allows us to understand product-market fit and identify key user needs. What’s keeping us from incorporating this valuable learning into our products? We believe it’s either ignorance, intuition, or inertia that stands in the way of successful discovery.

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Illustration of people climbing ladders to the lightbulb of ideas

Introducing Gender Perspective Into Design

Earlier this winter (summer in the northern hemisphere), I enjoyed facilitating the first-ever Gender Jam in Buenos Aires, Argentina. The event was organized by Buenos Aires Service Jams, the local chapter of the Global Service Jams – a non-profit and volunteer-based network of service design aficionados – and MásMujeresUXar, the local chapter of Mas Mujeres Ux, a community of women from Latin America who work in user experience and try to empower women in technology and enhance their visibility through workshops and access to educational courses.

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Illustration of people building a lightbulb puzzle
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