Why Adopting a Diverse and Inclusive Mindset Matters in Your Product Development Process

Whether you’re building products for hundreds, thousands, or millions of individuals, design that provides as many points of access as you have users is no longer a nice-to-have. For reasons based not only in social responsibility but in sound business management, inclusive design is a must. And embedding it into our everyday ways of working begins with the designers and design teams whose duty it is to carry the banner forward.

Over the past few years, the UX design team at ITX started thinking about adopting a more inclusive lens in our work and soon came to realize why it was so important to us as designers, but also as human beings.

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How We Championed a Product Inclusion Mindset

Illustration showing inclusion in digital products

If the mission of User Experience is to design experiences that improve the lives of others, how can we allow the process we use to conceive these experiences, and ultimately the product or service themselves, to exclude whole segments of people? That is precisely what happens when we allow irresponsible design practices to deliver harm through the experiences we’ve helped create.

To begin to address these flaws, designers need education around inclusion, awareness of what inclusive design looks like, and a pathway to action that embeds inclusive practices into the design and development process.

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Illustration showing inclusion in digital products

Overcoming Barriers To Successful Product Discovery

Illustration of people climbing ladders to the lightbulb of ideas

To those in the digital product space, the term “Discovery Phase” will likely wash over us like many of the other oft-touted buzz words of our industry. But a healthy discovery process allows us to understand product-market fit and identify key user needs. What’s keeping us from incorporating this valuable learning into our products? We believe it’s either ignorance, intuition, or inertia that stands in the way of successful discovery.

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Illustration of people climbing ladders to the lightbulb of ideas

Introducing Gender Perspective Into Design

Illustration of people building a lightbulb puzzle

Earlier this winter (summer in the northern hemisphere), I enjoyed facilitating the first-ever Gender Jam in Buenos Aires, Argentina. The event was organized by Buenos Aires Service Jams, the local chapter of the Global Service Jams – a non-profit and volunteer-based network of service design aficionados – and MásMujeresUXar, the local chapter of Mas Mujeres Ux, a community of women from Latin America who work in user experience and try to empower women in technology and enhance their visibility through workshops and access to educational courses.

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Illustration of people building a lightbulb puzzle

Design Your Own ROC’n UX Conference Experience

ITX UX 2019 event slide

The momentum is building! ITX is in full growth mode; we’re designing our snazzy new digs in downtown Rochester’s Innovation Zone; and soon we’ll be celebrating all the excitement and more during our 2nd annual ITXUX2019: Beyond the Pixels design conference, Oct. 3-5. We’re psyched for you to join us and our amazing guest speakers for three awesome days of intimate workshops, dynamic keynotes, and plenty of networking with your colleagues and newfound friends.
Are you ready to pull the trigger and reserve your seat? Or are you still wondering whether ITXUX2019 is right for you? Fair question. But once you check out our line-up of guest speakers and their many accomplishments, you’ll realize we designed this UX conference with specifically you in mind.
Still not convinced and looking for more? Well look no further than this post. Cuz we’ve asked the experts – our fellow ITXers – what they love to do when they’re not creating great software. As you’ll see, just like UX design the options are limitless!

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ITX UX 2019 event slide

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