ITX Blog

Overcoming Barriers To Successful Product Discovery

To those in the digital product space, the term “Discovery Phase” will likely wash over us like many of the other oft-touted buzz words of our industry. But a healthy discovery process allows us to understand product-market fit and identify key user needs. What’s keeping us from incorporating this valuable learning into our products? We believe it’s either ignorance, intuition, or inertia that stands in the way of successful discovery.

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Introducing Gender Perspective Into Design

Earlier this winter (summer in the northern hemisphere), I enjoyed facilitating the first-ever Gender Jam in Buenos Aires, Argentina. The event was organized by Buenos Aires Service Jams, the local chapter of the Global Service Jams – a non-profit and volunteer-based network of service design aficionados – and MásMujeresUXar, the local chapter of Mas Mujeres Ux, a community of women from Latin America who work in user experience and try to empower women in technology and enhance their visibility through workshops and access to educational courses.

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Design Your Own ROC’n UX Conference Experience

The momentum is building! ITX is in full growth mode; we’re designing our snazzy new digs in downtown Rochester’s Innovation Zone; and soon we’ll be celebrating all the excitement and more during our 2nd annual ITXUX2019: Beyond the Pixels design conference, Oct. 3-5. We’re psyched for you to join us and our amazing guest speakers for three awesome days of intimate workshops, dynamic keynotes, and plenty of networking with your colleagues and newfound friends.
Are you ready to pull the trigger and reserve your seat? Or are you still wondering whether ITXUX2019 is right for you? Fair question. But once you check out our line-up of guest speakers and their many accomplishments, you’ll realize we designed this UX conference with specifically you in mind.
Still not convinced and looking for more? Well look no further than this post. Cuz we’ve asked the experts – our fellow ITXers – what they love to do when they’re not creating great software. As you’ll see, just like UX design the options are limitless!

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