Margie Agin

Centerboard Marketing

    Archetype. We don’t have to know what the word means to recognize how it connects our brand with our users. Brand archetypes help us choose the right words, assemble them in the right order, and communicate the experience our users expect. Our brand is how our products speak to the world. In this …

Rob Fitzpatrick

Entrepreneur, Author

    Maybe more than anything else, product people want good, honest, relevant feedback about their products. And their go-to source for the straight-up truth? Moms and best friends. They’re the ones who’ll give you the sort of “big-picture feedback you’re desperate for.” And the best part is they know enough not to give advice …

Bill Flora

Blink

    As product people, how do we know when the time is right to “color outside the lines”? Maybe experiment with a new design approach or re-create some of the early Wild West days when design standards were the exception, not the rule. After all, isn’t that a fundamental piece of the innovation puzzle …

Esteban Contreras

Hootsuite

    What does it really mean to be obsessed with serving your customers? How can we balance mission and vision to build great products? In this episode, ITX product leader Matt Bush joins Sean in a lively conversation with Esteban Contreras, a Senior Director of Product Management at Hootsuite. Like many so organizations in the space, …

Teresa Torres

Product Talk Academy

  Innovation is important, especially for digital products. However, it can also be an annoyance if a clear focus on customer needs is not present. In this episode of the Product Momentum Podcast, Sean and Paul talk with Teresa Torres, a product discovery coach focused on continuous discovery. Continuous discovery has numerous benefits for companies, product people, …